There were few surprises in the latest New Jersey online gambling revenue reports, but overall it was a very strong month for the industry.
On the downside, online poker revenue once again dipped by double digits YoY in July 2015, but this loss was more than made up for by New Jersey online casino growth.
Overall, July’s revenue numbers were positive, as the state’s iGaming industry posted solid month-over-month and year-over-year gains. Even with online poker down 12 percent from last July, the industry posted a YoY increase of 24 percent, thanks to the state’s online casinos’ impressive 34 percent YoY increase.
This was the third best month in the nearly two year history of New Jersey online gaming.
Let’s take a deeper look inside the numbers.
iPoker revenue remains consistent
Last month we speculated that online poker had hit its floor in New Jersey, and July’s numbers lend credence to this theory.
As noted last month, since May 2014, online poker revenue in New Jersey has held steady between $1.85 million and $2.3 million, with the average right around $2 million. July came in at $1.85 million, down from 2014, but a slight increase over June of 2015.
Even though poker is down year-over-year, it’s still stable month-over-month.
How did the individual operators do?
One very positive takeaway from July’s revenue report was, every online gaming operator saw month-over-month gains.
iGaming revenue in July 2015 by operator:
- Borgata: $3,831,064 (+8.02 percent)
- Caesars: $2,673,003 (+1.44 percent)
- Tropicana: $2,743,209 (+7.10 percent)
- Golden Nugget: $2,726,399 (+7.98 percent)
- Resorts: $558,316 (+39.37 percent)
Borgata still top-top
After a rough June (by Borgata standards), Borgata rebounded with a very impressive July, topping the state’s iCasino operators for the second straight month.
The casino also led the state’s iPoker operators, something Borgata is quite used to, having accomplished this feat for 21 consecutive months, since the industry first launched in November of 2013.
Golden Nugget still fighting for the top spot
The meteoric rise of Golden Nugget in 2015 seems to have petered out over the past two months.
After posting the best month in New Jersey iCasino history in May, Golden Nugget has come back down to earth, and fallen back into a three-horse race with Tropicana and Borgata as the top iCasino operator in the state.
Tropicana’s impressive consistency
Tropicana has been one of the most consistent online casinos since the industry launched, but its $2.7 million tally in July is roughly 10 percent off its peak in April of this year, it they eclipsed the $3 million mark.
Only Golden Nugget has posted a better month.
Resorts adds a skin
Resorts added a second skin to its online offerings in July (MoheganSunCasino.com), and despite its very short history in the market, Resorts appears to be the real deal.
Furthermore, it should get an additional boost when it launches its iPoker site with the help of some little-known online poker company called PokerStars – that’s sarcasm if you missed it.
Looking at Resorts’ iCasino revenue since launch shows the company is clearly going in the right direction, and doing so at an impressive rate:
- February: $50,909
- March: $154,071
- April: $212,739
- May: $324,662
- June: $400,600
- July: $558,316
Caesars gains ground
Caesars has quietly crept back up towards the top of the revenue reports and is closing the gap on the number two and number three online gaming operators in the state, as it now trails Golden Nugget and Tropicana by less than $100,000.
With Income Access taking over Caesars’ affiliate program, it could see continued growth in the coming months.
2015 growth continues
Percentage YoY change:
- January +18%
- February +9%
- March +10%
- April +10%
- May +19%
- June +23%
- July +24%
Interestingly, the trend lines (see chart below) from 2014 and 2015 follow a similar path, rising and falling in unison.
However, 2015 has destroyed 2014’s revenue numbers each and every month, and it appears the YoY increase is widening as the year progresses – a solid sign that the market is going to keep growing.
Historical look at iGaming revenue in NJ
*Red data points indicate adjustments for 7-figure jackpots paid out in that month (a $1.3 million slot jackpot in June 2014 and a $1.5 million table game jackpot in February 2015).
Be sure to check our New Jersey iGaming revenue page for a detailed breakdown of online gambling revenue in the Garden State.