The Caesars brand makes its way to the East Coast. The casino hotel rises on the site of the former Howard Johnson. Forty years later, it remains the flagship brand of the Caesars Entertainment portfolio.
Althea Borck is the managing editor of PlayNJ. A longtime journalist with an MBA, Althea has a decade-plus of experience in newspapers and content management including stints at the Houston Chronicle and Azure Standard. While she has dabbled in everything from local news to marketing organic food in Oregon, New Jersey online gambling is now her focus.View all posts by Althea Borck