That’s The (Golden) Ticket: Willy Wonka Hitting NJ Online Casinos

Written By Dan Holmes on November 3, 2023
A golden ticket from Willy Wonka, which will go from a popular in-person slot game to online casinos in New Jersey.

A popular casino slot title will soon be available at online casinos apps in the United States thanks to a landmark licensing deal with Warner Bros. Discovery Global Themed Entertainment and Light & Wonder, Inc.

Willy Wonka: World of Wonka is a marvelous slot game that’s been successful at in-person casinos and is based on the 1971 film Willy Wonka and the Chocolate Factory, starring Gene Wilder. The game is available now for mobile casino apps and websites in Europe and the United Kingdom.

The licensing arrangement between game-maker Light & Wonder and Warner Bros., which owns the rights to the Wonka franchise runs for many years, and permits Light & Wonder to make the title available for operators in the United States as well – including New Jersey online casinos.

NJ online casinos will have more than just Willy Wonka

As part of the long-term agreement, Light & Wonder will “leverage a series of highly successful brand licensing offerings” from Warner Bros.

And it starts with Willy Wonka: World of Wonka, “a casino-floor favorite that has achieved legendary status in the United States and beyond,” as Rob Procter, vice president of game development for Light & Wonder, said in a press release.

“Our in-house teams have done a fantastic job packing this new digital version with all of the fun of the original.”

The original story of Willy Wonka was shared in a 1964 children’s novel written by Roald Dahl, titled Charlie and the Chocolate Factory. A sequel, Charlie and the Great Glass Elevator, was published in 1972. That was one year after the popular movie that starred Wilder as Wonka, alongside a cast of children who visited the famed chocolate factory following a lucrative contest that issued golden tickets via candy bars.

The books and movie popularized many iconic characters, such as villain Arthur Slugworth and the fascinating Oompa Loompas. Film critic Roger Ebert said the movie was “probably the best film of its sort since The Wizard of Oz.”

Speaking of, the press release also noted that another land-based hit, The Wizard of Oz: Road to Emerald City, will also hit the online casino market in 2024.


Playing Willy Wonka: World of Wonka

The game Willy Wonka: World of Wonka features a Wonka Wheel game piece that awards players bonuses, free spins, bet multipliers, and credits. You could claim a Golden Ticket bonus that gives out a 500x win multiplier.

Players can choose an Oompa Loompa version of the slot which has even more reels and pay lines.

Light & Wonder has five games in its Wonka series. In addition to World of Wonka, these titles are also in the roster of slot games:

  • Willy Wonka and the Chocolate Factory
  • Willy Wonka: Pure Imagination
  • Willy Wonka: Dream Factory
  • Willy Wonka: The Wonkavator

Dylan Slaney, CEO iGaming at Light & Wonder, said: “The Warner Bros. Discovery brand portfolio is legendary, and our partnership has led to the creation of some of the world’s most popular casino content, including Willy Wonka: World of Wonka,” Dylan Slaney, CEO iGaming at Light & Wonder, said in a press release.

“To bring this title online for the first time is incredibly exciting and we can’t wait to deliver for our operator partners and their players. This is a huge step forward in terms of presenting our omni-channel vision to the world, as we continue to develop the most entertaining branded content available anywhere on the market.”

Photo by Kirsty Wigglesworth / AP Photo
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Dan Holmes

Dan Holmes is a contributing writer for PlayNJ. He has written three boooks about sports and previously worked for the National Baseball Hall of Fame as well as Major League Baseball. An avid writer, runner and enjoyer of lemon bars, Dan lives near Lake Michigan with his daughters and, oftentimes, a nearby orange cream soda.

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