SugarHouse Sportsbook opened for business on Aug. 23 via an integrated online casino and online sports betting site in New Jersey.
New players can sign up and get a generous first deposit bonus. Using the promo code 250MATCH, players will receive a deposit match of 100 percent up to $250. In order to take full advantage of this offer, players are encouraged to deposit $250. The money can be used at both the online casino and online sportsbook.
SugarHouse Online Sportsbook and Casino
SugarHouse Casino is not a New Jersey property. But that has not stopped the Philadelphia-based casino from tapping into the NJ mobile casino market. And now, it has integrated online sports betting into its NJ online casino.
Launched in September 2016, PlaySugarHouse.com piggy-backed off Golden Nugget‘s online gambling license to reach into the Garden State.
The SugarHouse online casino, operated by Rush Street Interactive, opened with more than 200 titles that included online slots, video poker, table games and a free bonus bingo game. Thanks to its relationship with Golden Nugget, a longtime leader in the NJ online gambling market, SugarHouse was optimistic it could thrive in a crowded mobile casino field.
Now, though, SugarHouse is looking to dip its toe into another industry within the Garden State: NJ sports betting.
- Competitive Lines
- Bet Variety
SugarHouse merged its NJ online casino with its sports betting app with a shared wallet. The result is the first of its kind in New Jersey. SugarHouse Sportsbook is well-known for its in-game betting, bet variety, and innovative options. Jackpot Parlay is one such innovation. The whole package is what makes SugarHouse unique and worth a look.
Bottom line: A high-quality platform melds well with sports betting and casino gambling at SugarHouse Sportsbook.
More on the SugarHouse sportsbook
We don’t know much about what SugarHouse will offer on the sports front, other than it is planning to go live in the near future — possibly as soon as football season.
You should be able to find all of the major sports available for wagers at SugarHouse, including but not limited to:
- College football
- College basketball
- Major League Baseball
- Combat sports
- Auto racing
We expect a robust wagering menu as far as game types, as well:
- Point spreads
- Totals (over/under)
- Proposition bets
- In-play wagering (bets placed while games are going on)
Kambi powers some of the best sports betting sites and apps in Europe, such as Unibet, so we expect to see an easy-to-use and polished product at SugarHouse.
The sports betting platform should be fully integrated with the online casino site and app.
Regulated wagering hits NJ
A month later, Gov. Phil Murphy signed legislation to legalize wagering in New Jersey, making it the second state outside of Nevada (and just after Delaware) to roll out regulated sports betting.
The market has gradually expanded throughout the state, from Monmouth Park and Borgata being the first to accept wagers to Ocean Resort Casino in late June to Meadowlands Racetrack and Bally’s in July.
DraftKings Sportsbook kicked off online sports betting in New Jersey by rolling out its mobile app within the first few days of August. Soon to follow, likely, are mobile sportsbooks from MGM Resorts International and Caesars Entertainment.
And, potentially, SugarHouse.
Rush Street + Kambi
Mere days after the US Supreme Court struck down PASPA, Rush Street Interactive announced in May a partnership with a sports betting tech company.
In a multi-year deal, Rush Street brought in Kambi Group to provide both online and retail sports betting. Kambi was also tasked with integrating its sports betting tech with Rush Street’s proprietary online gambling platform.
In a press release, Rush Street president Richard Schwartz said, with Kambi, “we are confident we have found that partner and, following the recent Supreme Court ruling, look forward to launching a high-quality Sportsbook in the U.S., as well as other regulated markets internationally.”
Kambi itself is considered one of the premier sports betting providers globally. When the Rush Street deal was announced, the group became active in six continents. In June, Kambi continued padding its partnerships by teaming up with DraftKings to help create its sportsbook.
For Rush Street, which only had the SugarHouse online casino present in New Jersey, the Kambi deal provided an opportunity to crack into the regulated wagering industry.
Online casino + sports betting
Quietly, SugarHouse entered the NJ online casino market in fall 2016. Yet it has certainly played a role in Golden Nugget becoming the consistent month-to-month revenue leader.
Since online casinos were legalized in 2013, Golden Nugget has posted the most casino revenue and, through June, sat as the only license-holder to exceed $200 million in that area.
By no means was SugarHouse the flagship sub-brand for Golden Nugget, but a steady $1 million-plus average revenue each month made it a reliable entity.
Additionally, in November 2017, SugarHouse implemented added virtual sports betting, allowing players to place sportsbook-style wagers on virtual sporting events that has outcomes determined by a random number generator.
That set the stage for 2018: the year of legalized sports betting. And thanks to Rush Street bringing Kambi into its corner, another revenue stream could be on its way for SugarHouse. After all, upon announcing the partnership with Kambi, Rush Street said it “plans to launch a sportsbook solution within selected states where permitted.”
New Jersey is in fact “permitted.” And, as Rush Street’s lone brand in the Garden State, it is likely that PlaySugarHouse.com that would serve as Rush Street’s guinea pig for an online sports betting platform.
Few details have emerged regarding those plans, though Rush Street CEO Greg Carlin was clear about his company’s intentions shortly after the Supreme Court ruling on PASPA.
“In addition to providing sports enthusiasts with a better, safer environment, today’s Supreme Court decision will redirect revenue previously lost to the black market and instead generate much needed tax revenue at state and local levels,” Carlin said. “We look forward to adding sports betting across all our gaming platforms as soon as possible.”