New NJ Sportsbooks May 2025

Sports bettors in New Jersey currently have over a dozen online sportsbooks from which to choose including several new NJ sportsbooks that have launched within the last year or two. Bally Bet, Fanatics Sportsbook, and Prime Sportsbook are the three latest online sportsbooks to enter the Garden State, and more sites could be on the way soon. Here’s an overview of what new sportsbooks have come to the state and what they provide, plus information about what other sites may be arriving in the near future.

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What are the new sportsbooks in NJ?

The state provides fertile ground for new sports betting companies to get in on the action, and the state consistently ranks high on the list of online sports betting revenue year after year. As the list of NJ online sportsbooks above indicates, all of the top, most recognized online sports betting brands like Caesars, BetMGM, DraftKings, FanDuel and others have established themselves in NJ. But other sites continue to seek out NJ as well in the hopes of capturing some of the large market share.

The total number of sportsbooks has fluctuated over recent years with the coming and going of different sites. In May 2024, one of a couple of sportsbook “exchanges” operating in the state shut down when Prophet Exchange ceased operations. Tipico Sportsbook left as well in late June, and both Superbook Sportsbook and Betway Sportsbook exited shortly thereafter in July.

Meanwhile, a few new NJ sportsbooks have launched in the state.

Bally Bet Sportsbook

Bally Bet Sportsbook is the most recent new addition in New Jersey, having gone live in late November 2024 with Bally Atlantic City its land-based partner. In fact, Bally Bet also launched a new online casino product at the same time, and users in NJ can easily toggle back and forth between the two platforms while using the same account, if they like. There is an “all-in-one” app powered by White Hat Gaming that you can download that will take you to either the Bally Bet Casino or to the online sportsbook.

Bally Bet has been offering online sports betting in several other states going back to 2021, but this marks the debut of the brand in NJ. The new Bally Bet Sportsbook offers comprehensive coverage of all the usual betting markets such as found on other NJ sports betting apps.

Prime Sportsbook

Following a soft launch the week before, the new Prime Sportsbook site and app went fully live in the state in early April 2024. The site has sought to distinguish itself from others by not limiting either the size of bets or how much bettors can withdraw from their accounts. Prime has also placed an emphasis on offering better odds, reduced juice, and different markets from the larger sites as it tries to claim some of the sports betting action.

Prime first launched in Ohio in late 2023, with NJ becoming its second state as it eyes potentially expanding elsewhere. During its first few months it has struggled in NJ, even posting some negative revenue totals as it hopes to gather some momentum and compete.

Fanatics Sportsbook

When Fanatics Sportsbook went live in May 2024, it brought a more established brand to bettors. As happened in several other states, Fanatics essentially took over the spot formerly occupied by PointsBet Sportsbook in NJ. Fanatics acquired the US operations of PointsBet in 2023, and by the time it launched its new sportsbook in NJ it was up and running in 20 different states. The Fanatics Casino likewise went live in the state at the same time the sportsbook arrived.

Both the sportsbook and casino are accessible via the Fanatics Sportsbook app. In fact, there is no web-based version of either, meaning you can only access Fanatics via a mobile device. The sportsbook offers a similar range of sports and markets as do the other sites in the state, with competitive odds and a decent live betting platform. Bettors receive FanCash every time they wager which can subsequently be redeemed for bonus bets or spent on officially licensed gear and apparel in the Fanatics Store.

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New betting sites in New Jersey to launch soon

As noted, with plenty of skins available in the state comes plenty of room for new sportsbooks to join the NJ sports betting landscape. These companies are at the top of the list to expect a launch and will almost certainly try enticing new bettors with some of the most competitive sportsbook promos in New Jersey.

LeoVegas Sportsbook

Tipico’s shutdown coincided with its acquisition by the LeoVegas Group which is a subsidiary of MGM Resorts International. As the deal becomes finalized, LeoVegas looks to launch its own online sportsbook using the old Tipico technology in multiple states, including New Jersey. Based in Stockholm, the LeoVegas Group already offers sports betting in the UK and other jurisdictions where its sportsbook has received positive response from bettors.

NoviBet Sportsbook

A couple of years ago, Malta-based NoviBet partnered with Caesars, paving the way for the company to acquire licensing to operate its online casino and sportsbook apps in New Jersey. The latest from the company suggests that a NoviBet app is still on the table, but there hasn’t been an update lately regarding if or when it might launch.

Advantages of signing up with a new sportsbook in NJ

Online sportsbooks are not created equal, so for sports bettors to get the best experience, it’s a good idea to try out more than one. Here are some of the advantages that new sportsbooks can offer:

• Better odds and more betting options: Certain sportsbooks offer stronger markets for certain sports, meaning better odds, more promos and more betting options on the menu. For example, FanDuel Sportsbook and DraftKings Sportsbook, having started as fantasy sports platforms, have a lot to offer for NFL and NBA bettors. BetMGM Sportsbook is a good app for betting on major boxing and UFC events. Other apps have more to offer for soccer and European sports.
• More options for odds shopping: Having multiple sportsbook apps allows users to compare the odds offered by different books on specific bets they want to make. It’s not unusual to find a certain outcome offered at +100 on one app and +120 on another. The odds can change as game time approaches, so checking in on more than one app can be beneficial. Some sites consistently offer better odds than others, allowing bettors to make a little more money on their wins. For example, bet365 Sportsbook has gained popularity for offering better odds than its competitors.
• Rewarding sign-up bonuses: Sportsbooks almost always offer new user welcome promos that aim to acquire new customers. These promos give customers a generous amount of “bonus bets” after the user has made a deposit and/or made a wager on the app. For customers who have already claimed a sign-up bonus at every other sportsbook, new sportsbook launches allow them to take advantage of a new offer. It’s worth noting that it’s very important to read the details, terms and conditions of new user promos. They aren’t always as good as they sound.

How do new NJ online sportsbooks get approval to launch?

In New Jersey and other states, new online sportsbooks are required to partner with an existing brick and mortar casino licensed and operating within the state. They can also partner with one of the three horse racing tracks in the state. Each of the already existing gambling facilities can partner with up to three different online sportsbooks .

With nine casinos in Atlantic City and the three racetracks, the state could legally have up to 36 online sportsbooks, although the total number has never really approached that amount. Online and mobile betting is permitted anywhere within state lines. Geolocation and geofencing are used to ensure users are physically present in NJ to place bets.

New NJ sportsbook betting features

With so many choices, the reasons to try out new online sportsbooks in New Jersey might escape some bettors. The sports betting market is very competitive, and new NJ sportsbooks are always innovating new ways of betting, offering special features and adding other benefits that set their apps apart.

Spins and features that new NJ sportsbooks have come up with include:

• Same Game Parlay – a low-risk, high-reward bet that consists of stacking up multiple outcomes within a single game that must all come true to win the bet.
• Hard Rock’s new sportsbook app, Hard Rock Bet, introduced a new feature called Flex Parlay that allows users to specify the minimum number of successful legs required for a parlay bet to yield a payout.
• More and more apps are offering in-play betting, which allows users to bet on events in a live game, such as the result of the next at-bat (baseball) or the result of the next offensive drive (football).
• Bet365 offers an Early Payout in which a moneyline bet will pay out early if the user’s chosen team gains a lead of a certain amount of points (e.g., a baseball team goes up by 5 runs).

Responsible gambling in NJ

The state is committed to promoting responsible gambling, and sports bettors have a suite of responsible gambling tools at their fingertips when using every sportsbook app, new or old. It’s important to remember that gambling is inherently risky, and can become addicting. Problem gambling causes financial strain, emotional distress and problems in other areas of your life. No one wants that.

Staying in control is essential to avoiding problems in the future. And that’s what the built-in tools are designed to do: keep you in control. Using the limit-setting features is just plain smart, and we recommend you use them.

Some of the limit-setting tools built into sportsbooks are:

1. Deposit Limits: This allows users to set a cap on how much money they can deposit into their sportsbook accounts within a specific time frame, such as daily, weekly, or monthly.
2. Loss Limits: A very good option to keep tabs on your losses, and cut betting access when you hit a certain loss amount in a given time frame.
3. Betting Limits: Allows users to set the maximum amount they’re allowed to bet in a given period.
4. Time Limits: Prevent excessive use by setting a maximum time limit for using the app.
5. Self-Exclusion: Completely bars a user from accessing the app for whatever time period they choose.

Resources are available in NJ and every legal gambling state for those who need additional support for problem gambling or gambling addiction. Here are a few of the resources available in NJ:

1. Council on Compulsive Gambling of New Jersey (CCGNJ): Provides support, treatment, and hope for problem gamblers.
2. 1-800-GAMBLER: A helpline that offers support and assistance 24/7 for those who believe they have a gambling problem.
3. New Jersey’s Self-Exclusion Program: This is a program where individuals can voluntarily ban themselves from all online gambling activities in the state for a specified period
4. National Council on Problem Gambling (NCPG): Provides support and resources at the national level.
5. Gamblers Anonymous: A support group where members share their experiences and provide mutual support to each other.

Regardless if you are betting at an established or one of the new NJ sportsbooks, you must always practice responsible gambling at all times.

Final thoughts on new NJ sportsbooks

New Jersey is one of the biggest sports betting markets in the country, so it’s no surprise that new sportsbooks will continue looking to enter the market. New sportsbooks give users more betting options and the potential for more rewarding promos, especially in the first months after they launch when they are aggressively pursuing new customers.  Even if most NJ sports bettors already have several sportsbook accounts, it’s still a good idea to pay attention when new NJ sportsbooks launch in the state.