Sports bettors currently have 13 online sportsbooks from which to choose including the new NJ sportsbooks that have already launched with more sites on the way soon. Here’s an overview of what new sportsbooks have come to New Jersey and what they provide, plus information about what other sites may be arriving in the near future.
- Up to $1,000 Back as a Bonus Bet if Your Bet Loses
- Stream NFL Games In-App for Free
- 21+ Gambling problem? Call 1-800-GAMBLER
- Use Promo Code: PLAYNJ1000
- First Bet Safety Net up to $1,000, or Bet $5 Get $200 in Bonus Bets
- 30% Extra on Same Game Parlay Profit
- Gambling Problem? Call or text 1-800-GAMBLER 21+
- Use Bonus Code: PLAYNJ
- Up to $1,500 in Bonus Bets if Your First Bet Doesn't Win*
- *Bonus Bets Expire in 7 Days. One New Customer Offer Only. Add’l terms. 21+. Gambling Problem? Call 1-800-GAMBLER
- Use Bonus Code: PLAYNJSB
Get $200
- Bet $5 Get $200 in Bonus Bets Guaranteed
- PLUS 3 Weeks of NFL Sunday Ticket
- Gambling Problem? Call 1-800-GAMBLER. 21+
- To Claim: Click Play Now
- Up To $500 in Bet Credits
- ONLY 1x Play Through!
- 21+. Gambling Problem? Call 1-800-GAMBLER
- Use Exclusive Affiliate Code: SBBONUS
Get $100
- Bet $5 & Get $100 in Bonus Bets
- Get Your Bets Boosted
- To Claim: Click Play Now
- Bet and Get up to $1,000 in Bonus Bets
- Earn FanCash & Spend it on New Team Swag or More Bets
- 21+. Gambling Problem? Call 1-800-GAMBLER
- To Claim: Click Play Now
What are the newest NJ online sportsbooks?
New Jersey provides fertile ground for new sports betting companies to get in on the action, and the state consistently ranks high on the list of online sports betting revenue year after year. As the list of sites above indicates, all of the top, most recognized online sports betting brands like Caesars, BetMGM, DraftKings, FanDuel and others have established themselves in NJ. But other sites continue to seek out NJ as well in the hopes of capturing some of the large market share.
The total number of online sportsbooks in NJ has fluctuated over recent years with the coming and going of different sites. In May 2024, one of a couple of sportsbook “exchanges” operating in NJ shut down when Prophet Exchange ceased operations. Tipico Sportsbook left NJ as well in late June, and both Superbook Sportsbook and Betway Sportsbook exited shortly thereafter in July.
Meanwhile, a couple of new sports betting sites have launched in New Jersey recently.
Prime Sportsbook
Following a soft launch the week before, the new Prime Sportsbook site and app went fully live in New Jersey in early April 2024. The site has sought to distinguish itself from others by not limiting either the size of bets or how much bettors can withdraw from their accounts. Prime has also placed an emphasis on offering better odds, reduced juice, and different markets from the larger sites as it tries to claim of the NJ sports betting action.
Prime first launched in Ohio in late 2023, with NJ becoming its second state as it eyes potentially expanding elsewhere. During its first few months it has struggled in NJ, even posting some negative revenue totals as it hopes to gather some momentum and compete.
Fanatics Sportsbook
Meanwhile, when Fanatics Sportsbook went live in NJ in May 2024, it brought a more established brand to NJ bettors. As happened in several other states, Fanatics essentially took over the spot formerly occupied by PointsBet Sportsbook in New Jersey. Fanatics acquired the US operations of PointsBet in 2023, and by the time it launched its online sportsbook in NJ it was up and running in 20 different states. The Fanatics Casino likewise went live in NJ at the same time the sportsbook arrived.
Both the sportsbook and casino are accessible in NJ via the Fanatics Sportsbook app. In fact, there is no web-based version of either, meaning you can only access Fanatics via a mobile device. The sportsbook offers a similar range of sports and markets as do the other sites in NJ, with competitive odds and a decent live betting platform. Bettors receive FanCash every time they wager which can subsequently be redeemed for bonus bets or spent on officially licensed gear and apparel in the Fanatics Store.
New NJ sportsbooks to launch soon
As noted, with plenty of skins available in New Jersey comes plenty of room for new sportsbooks to join the NJ sports betting landscape. These companies are at the top of the list to expect a New Jersey launch and will almost certainly try enticing new bettors with some of the most competitive sportsbook promos in New Jersey.
LeoVegas Sportsbook
Tipico’s shutdown coincided with its acquisition by the LeoVegas Group which is a subsidiary of MGM Resorts International. As the deal becomes finalized, LeoVegas looks to launch its own online sportsbook using the old Tipico technology in multiple states, including New Jersey. Based in Stockholm, the LeoVegas Group already offers sports betting in the UK and other jurisdictions where its sportsbook has received positive response from bettors.
NoviBet Sportsbook
A couple of years ago, Malta-based NoviBet partnered with Caesars, paving the way for the company to acquire licensing to operate its online casino and sportsbook apps in New Jersey. The latest from the company suggests that a NoviBet NJ online sportsbook is still on the table, but there hasn’t been an update lately regarding if or when it might launch.
BallyBet Sportsbook
By contrast the news from Bally Bet Sportsbook is a bit more concrete as the company definitely plans to launch its sportsbook in NJ sometime before the end of 2024. Available in a number of states, the site has been moving its operations over to a new Kambi-powered platform elsewhere with a plan to offer the same in NJ. The Bally Casino is already available in New Jersey right now, offering slots, table games, and live dealer games to NJ players.
Recommended NJ online sportsbooks
Our top NJ online sportsbooks as recommended above are all well established in the US and rank among the top market shareholders in the states where they operate. In other words, they have a large number of satisfied customers. In addition, they represent a great array of offerings and provide the best user experience and customer service.
That said, new sportsbooks offer added variety for bettors and in some cases some unique wagering options. It’s always worthwhile keeping an eye out for new sites launching as they sometimes provide some attractive options along with inviting welcome offers and bonuses.
Advantages of signing up with a new NJ online sportsbook
As previously mentioned, there is some variety in the available online sportsbooks. For the best experience, it helps to research the options and try out more than one.
Certain NJ online sportsbooks offer stronger markets for certain sports, meaning better odds, more promos and more betting options on the menu. For example, FanDuel Sportsbook and DraftKings Sportsbook, having started as fantasy sports platforms, have a lot to offer for NFL and NBA bettors. BetMGM Sportsbook is a good app for betting on major boxing and UFC events. Other apps have more to offer for soccer and European sports.
Having multiple sportsbook apps also allows users to compare the odds offered by different books on specific bets they want to make. It’s not unusual to find a certain outcome offered at +100 on one app and +120 on another. The odds can change as game time approaches, so checking in on more than one app can be beneficial.
Some NJ sports betting apps offer better odds than others on the whole, allowing bettors to make a little more money on their wins. For example, bet365 Sportsbook has gained popularity for offering better odds than its competitors. The two newest NJ online sportsbook sites, Sporttrade and Prophet Exchange, also take a smaller cut of winnings than others. The two sports exchanges only take about a 2% commission on winnings.
New customers on many NJ sports betting apps can take advantage of new user NJ sportsbook promos that aim to acquire new customers. Bet365 and FanDuel have some of the best new user offers that give customers a generous amount of “bonus bets” after the user has made a deposit and/or made a wager on the app. Bonus bets can be used to place wagers without risk. It is very important to read the details, terms and conditions of new user promos. They aren’t always as good as they sound.
How do new NJ online sportsbooks get approval to launch?
In New Jersey and other states, new online sportsbooks are required to partner with an existing brick and mortar casino licensed and operating within the state. They can also partner with one of the three horse racing tracks in the state. Each of the already existing gambling facilities can partner with up to three different online sportsbooks to offer betting apps in NJ.
With nine casinos in Atlantic City and the three racetracks, NJ could legally have up to 36 online sportsbooks, although the total number has never really approached that amount. Online and mobile betting is permitted anywhere within state lines. Geolocation and geofencing are used to ensure users are physically present in NJ to place bets.
New NJ online sports betting features
With so many choices, the reasons to try out new online sportsbooks in New Jersey might escape some bettors. The NJ sports betting market is very competitive, and new NJ sportsbooks are always innovating new ways of betting, offering special features and adding other benefits that set their apps apart.
New spins and features that NJ sportsbooks have come up with include:
- Same Game Parlay – a low-risk, high-reward bet that consists of stacking up multiple outcomes within a single game that must all come true to win the bet.
- Hard Rock’s new sportsbook app, Hard Rock Bet, introduced a new feature called Flex Parlay that allows users to specify the minimum number of successful legs required for a parlay bet to yield a payout.
- More and more apps are offering in-play betting, which allows users to bet on events in a live game, such as the result of the next at-bat (baseball) or the result of the next offensive drive (football).
- Bet365 offers an Early Payout in which a moneyline bet will pay out early if the user’s chosen team gains a lead of a certain amount of points (e.g., a baseball team goes up by 5 runs).
Responsible gambling in NJ
NJ is committed to promoting responsible gambling, and sports bettors in NJ have a suite of responsible gambling tools at their fingertips when using every sportsbook app, new or old. It’s important to remember that gambling is inherently risky, and can become addicting. Problem gambling causes financial strain, emotional distress and problems in other areas of your life. No one wants that.
Staying in control is essential to avoiding problems in the future. And that’s what the built-in tools are designed to do: keep you in control. Using the limit-setting features is just plain smart, and we recommend you use them.
Some of the limit setting tools built into NJ sportsbooks are:
- Deposit Limits: This allows users to set a cap on how much money they can deposit into their sportsbook accounts within a specific time frame, such as daily, weekly, or monthly.
- Loss Limits: A very good option to keep tabs on your losses, and cut betting access when you hit a certain loss amount in a given time frame.
- Betting Limits: Allows users to set the maximum amount they’re allowed to bet in a given period.
- Time Limits: Prevent excessive use by setting a maximum time limit for using the app.
- Self-Exclusion: Completely bars a user from accessing the app for whatever time period they choose.
Resources are available in NJ and every legal gambling state for those who need additional support for problem gambling or gambling addiction. Here are a few of the resources available in NJ:
- Council on Compulsive Gambling of New Jersey (CCGNJ): Provides support, treatment, and hope for problem gamblers.
- 1-800-GAMBLER: A helpline that offers support and assistance 24/7 for those who believe they have a gambling problem.
- New Jersey’s Self-Exclusion Program: This is a program where individuals can voluntarily ban themselves from all online gambling activities in the state for a specified period
- National Council on Problem Gambling (NCPG): Provides support and resources at the national level.
- Gamblers Anonymous: A support group where members share their experiences and provide mutual support to each other.