SugarHouse Casino (PlaySugarHouse.com) launched quietly in September 2016. It became the third online casino to make use of the Golden Nugget’s online gambling license, joining Golden Nugget Casino and Betfair Casino.
Rush Street Interactive NJ operates the online casino, which shares the same name as its brick-and-mortar casino in Philadelphia.
SugarHouse entered a mature and saturated NJ online casino industry, but the combination of its stellar proprietary platform, creative take on bonuses, extensive game library, and ties to industry leader Golden Nugget, give the newcomer more than a fighting chance to establish a foothold in the market.
|Online Casino||SugarHouse NJ Online Casino|
|Bonus Offer||100% up to $250|
|Last Updated||July 2020|
SugarHouse online casino offers a generous first deposit bonus.
Players who use the promo code PLAYNJ when making their first deposit will receive a deposit match of 100% up to $250. In order to take full advantage of this offer, players are encouraged to deposit the full amount.
From the time of registration, players will have 14 days to capitalize upon this offer. Bonus money is subject to a low 1x wagering requirement. Upon meeting these requirements, the funds convert to cash and can be withdrawn.
Players that prefer to store their bonus money for a rainy day will have that option, as SugarHouse has integrated a Bonus Bank as part of its online casino offering.
It’s up to players whether they want to activate the bonus immediately or bank it, but it’s worth noting that the bonus funds will expire if not activated and played through within 30 days.
SugarHouse came into February with over 600 gaming titles, thanks to several months’ worth of game additions. They added another 14 in February, coming into March with about 625 titles in their gaming library making them second only to Golden Nugget in terms of size. Their latest additions include:
Sugarhouse is one of several NJ online casinos currently featuring the NetEnt $250,000 Giveaway. Running from March 2nd to 29th, this promotion is a prize draw which occurs every week this month and will give away $250,000. You’ll need to opt in to try and earn a share of that money, and you’ll need to play one or more of the featured NetEnt games, which include:
Daily Free Bingo: Play Free Bingo games for a chance to rake in free bonus money. Up to 20 different free bonus bingo games every day.
$1 Million Mega Pick: Enter the weekly drawing and win up to $1 MILLION DOLLARS.
Players who use the affiliate code PLAYNJ when making their first deposit will receive a deposit match of 100% up to $250.
Players on SugarHouse Casino earn loyalty points in much the same manner that they do on other sites; by making wagers.
Points accrue at different rates, depending on the Return-To-Player of the game being played:
Points are applied to a players tier status. At present, the site features 10 tiers, with monthly point requirements for each tier.
Pretty familiar stuff so far. But here’s where the loyalty system diverges from the norm.
Each time players reach a new tier, up to Tier 10, they receive one spin on the site’s Prize Wheel. There, they are guaranteed a random win ranging from one to a few hundred dollars. The higher the account level, the better the odds of hitting a larger bonus.
This model stands in some contrast to traditional models that increase cashback rates more predictably, but offer much lower rates to new players. Also, SugarHouse’s variable model just feels more exciting, both aesthetically, and via the fact that players will occasionally win big bonuses.
All in all, the SugarHouse Casino loyalty program is yet another perk that should immediately appeal to the casual gambler, and at least somewhat to the hardcore crowd.
The SugarHouse Casino platform is powered by Rush Street Interactive. The operator acts as the online division of Rush Street Gaming, which itself owns and operates several land-based casinos, including SugarHouse Casino in Pennsylvania.
Rush Street Interactive also supports the CASINO4FUN site. Launched in September 2015, it is accessible via the land-based SugarHouse’s website.
SugarHouse’s online casino games come from a variety of high profile distributors including NYX Gaming, IGT, and ShuffleMaster.
There are currently two primary ways to access the platform:
For players that prefer the full SugarHouse Casino experience, playing from a PC or a Mac will be their best bet.
The online casino is accessible via a number of modern browsers including Google Chrome, Mozilla Firefox, Internet Explorer, and Safari.
A compact version of the client is available for iOS and Android-powered mobile devices.
The Android version of the application is accessible from the online casino site. Its iOS counterpart can be downloaded from either the online casino site or the iTunes store. Note, that in order to use the iOS version, your device must support iOS 8.4 or later.
The SugarHouse Casino mobile app is a strong, well-polished piece of software, supporting many of the same games, account management, and quality of life features found on the main online casino site.
From the application’s main menu, players can access promotions, their rewards status page, the help center (including live chat support), and the full cashier. They can also view and edit their account details and preferences.
Access to nearly all of this functionality is less than three clicks away from the casino lobby.
Speaking of the casino lobby, mobile game selection is an area where SugarHouse Casino really makes the grade.
Unlike most NJ online casino mobile apps that support a few dozen games, 230+ of SugarHouse’s games have made the transition to mobile.
Those who dread navigating long lists of games in search of their favorite titles are in luck, as the app features a variety of game filters, including ones that allow players to filter by game type and game provider. They can also sort games by one of five parameters.
And just as they can from the desktop client, players can try before they buy, thanks to demo mode.
For the most part, games run as smoothly on mobile as they do from the main site. However, there were a couple of instances where we did experience minor hangups.
Crashes, however, were not a persistent issue. In short, the SugarHouse Casino mobile app comes closer than any NJ online casino app we’ve seen to emulating the full desktop experience.
Players must be physically located within the state of New Jersey to play real-money games on SugarHouse Casino.
SugarHouse offers 14 video poker games, six of them distributed by top provider IGT (Game King).
The Triple and Five play terminals allow players to choose from nine different games. The pay schedules aren’t top shelf but still rank in the upper half among NJ online casinos.
Single line machine payouts are better, ranging from a return of just under 99 percent at the low end, to 99.54 percent for Jacks or Better.
Worth noting is that all single-line video poker games at SugarHouse Casino pay out 800 coins for a Royal Flush, regardless of denomination.
That’s good news for budget players, as is the fact that they can play any of the casino’s video poker games for a minimum of 10 cents a hand.
At present, there are six blackjack games. One is IGT’s Blackjack. Players are limited to one hand at a time.
Generally speaking, blackjack offers favorable rules, akin to those found at Atlantic City casinos:
The minimum bet for Blackjack is just 10 cents.
Another game is Blackjack Pro Atlantic City.
This single-hand game from NYX and is available on the desktop client only. The primary difference between Blackjack Pro AC and Blackjack is that the former allows for player surrenders. On the minus side, the game uses eight decks and only allows hands to split once.
The minimum bet for Blackjack Pro AC is 25 cents, with a maximum wager of $100.
Slots are one area where SugarHouse NJ online casino really shines. At present, the casino boasts 498 slots.
For perspective, there’s more than half-a-dozen NJ online casinos, all of which have been in the industry since Day One or shortly thereafter, that support fewer slot games.
In terms of game variety, old standbys and Atlantic City casino floor favorites such as Davinci Diamonds and Quick Hit Platinum, coexist with flashy newcomers like Family Guy, Triple Red Hot 777, and Lobstermania 2.
Other featured titles include:
Budget-conscious players will be pleased to note that the minimum wager required to cover all pay lines never exceeds $2, and for most slots, is $0.50 or less.
And action junkies will relish in the fact that most games feature a plethora of bonus games, and dozens, if not hundreds, of pay lines.
The one nuance that appears to be missing is exclusivity, meaning that just about all of the slots found on SugarHouse Casino are available at other NJ online casinos. But those slots are top-notch in and of themselves, so SugarHouse online casino gets points just for that.
Players that preference other game types will have a few options.
First off, it offers four roulette variants:
Roulette follows European rules, meaning the wheel only has one zero. The minimum bet for this player-friendly game, and for most other roulette games, is $1 per spin.
3 Wheel Roulette, as the name implies, features three wheels and more betting options. That, and Double Bonus Spin Roulette, give players the opportunity to win 1,200 times their wager on a single spin.
Roulette Master is structurally similar to Roulette, in that there is just a single wheel and one zero. The main difference is that players can wager as little as one cent per spin.
There are two other table games on display at SugarHouse Casino: Three Card Poker and Let it Ride. The minimum bet for both games is $1 per hand.
SugarHouse supports a massive array of depositing and withdrawal options.
Minimum deposits for most methods is $10, with maximums ranging from $500 to $50,000 (wire transfer only).
Worth noting is that in order to deposit via the popular ACH/eCheck method, players must first enter in a valid driver’s license number. The benefit of this request is that players are accurately provided the maximum deposit amount. On other NJ online casino sites, this isn’t always the case.
Most withdrawals generally take 72 hours to approve and process, although individual cases may vary slightly.
Players that opt for a check by mail will have to wait up to 14 days to receive their funds.
The 24/7 help designation is a bit misleading, as live chat is only available from 10 a.m. – 4 a.m. daily. Email support is round-the-clock, however.
SugarHouse also features a rather comprehensive FAQ section, featuring answers to the most common user inquiries. Registration, account, deposit, and bonus questions are all covered.
Phone support is available at (855) 752-9101.
New Jersey law mandates all online gaming sites in New Jersey must partner with one of the Atlantic City casinos.
To this end, PlaySugarHouse.com launched in conjunction with Golden Nugget Atlantic City and is the third skin operating under GNAC’s iGaming permit — BetfairCasino.com and the eponymously named GoldenNuggetCasino.com are the other two brands.
SugarHouse Casino is one of four casinos owned and operated by Rush Street Gaming. Of note, all four of Rush Street’s casino properties are in states that have or want to have online gambling:
The PlaySugarHouse.com online casino is operating on Rush Street Interactive’s proprietary online gaming software, but PlayNJ has learned that “NYX is supplying NYX casino games content to Rush Street Gaming for their current and future social casino and real money iGaming initiatives in regulated markets,” according to an NYX spokesperson.
Bolstered by NYX’s expansive suite of NJ online casino games, SugarHouse Casino’s New Jersey online gambling site is on par with the top sites in the state.
And according to one New Jersey online player I spoke with, the PlaySugarHouse.com online casino has a unique video game look and feel to it, and seems to be targeting the younger “millennial” demographic.
SugarHouse Casino is one of two Pennsylvania casinos owned by Rush Street Gaming. The other is Rivers Casino in the western part of the state.
Because of its proximity to the New Jersey border, SugarHouse has a strong customer base in western New Jersey.
Additionally, with PA online gambling in the works, launching in New Jersey gives Rush Street a chance to test its RMG software in a real-world setting, and to build up a database of online customers before rolling out its product in PA.
All things considered, it’s not out of the question that Golden Nugget tops the $12 million monthly revenue mark by the end of the year. More importantly, Golden Nugget’s prominence in NJ lends itself to entering the PA online gambling scene.
As more states legalize online gambling, and if interstate agreements proliferate, expanding an online brand will be crucial for operators in the US market. The more markets a company can get into early on, the better.
When it comes to casino corporations without a presence in multiple iGaming states (Golden Nugget is limited to Nevada, Louisiana, Mississippi, and New Jersey), this will require partnerships and a little tit-for-tat market access.