Sports betting is now legal in New Jersey. And the floodgates have opened. Casinos and racetracks in the Garden State are working feverishly to launch physical and online sportsbooks.
The first NJ online sports betting site went live statewide on Aug. 6. DraftKings Sportsbook got the official OK from NJ regulators after an initial soft-launch period. But DraftKings’ monopoly ended the last week of August. There are now nine online sports betting sites in the Garden State. And more are likely to come.
NJ online sports betting sites and sportsbooks
After DraftKings (via Resorts Atlantic City) launched its app, new sportsbooks joined the market in quick succession. Currently, there are nine sportsbook apps in New Jersey. Meanwhile, nine retail sportsbooks are up and running in the state including seven at Atlantic City casinos.
NJ online sports betting sites
Here’s what we know about NJ sports betting apps and websites:
|Online Sportsbook||Land-Based Affiliate||Sports betting partner(s)||Launch date||iOS app||Android app|
|DraftKings||Resorts AC||Kambi||Aug. 6||Yes||Yes|
|Betstars||Resorts AC||NA||Sept. 13||Yes||Yes|
|SugarHouse||Monmouth Park||Kambi||Aug. 23||Yes||Yes|
|888 Sport||Caesars||Kambi||Sept. 10||Yes||Yes|
|Caesars||Caesars AC||Scientific Games||Sept. 6||Yes||Yes|
|PlayMGM Sports||Borgata AC||IGT||Aug. 22||Yes||Yes|
|William Hill||Monmouth||NA||Sept. 1||Yes||Yes|
|PointsBet||Meadowlands||NA||Dec. 11 (soft launch)||Probably||Probably|
|Golden Nugget sportsbook||Golden Nugget AC||SBTech||Unknown||Probably||Probably|
|bet365||Hard Rock AC||bet365||Unknown||Probably||Probably|
|Ocean Resort||Ocean Resort Casino||William Hill||Unknown||Probably||Probably|
|Harrah's||Harrah's AC||Scientific Games||Unknown||Probably||Probably|
|Bally's||Bally's AC||Scientific Games||Unknown||Probably||Probably|
|Hard Rock||Hard Rock AC||GiG||End of 2018||Probably||Probably|
|Unibet||Hard Rock AC||Kambi||Unknown||Probably||Probably|
NJ sportsbooks at casinos and racetracks
Here’s what we know about the sports betting plans of Atlantic City casinos and North Jersey racinos right now:
|Casino/racetrack||Sportsbook||Sports betting partner(s)||Launch date||Open?|
|Borgata||Borgata Race & Sports Bar||IGT||June 14||Yes|
|Resorts||DraftKings Sportsbook at Resorts||DraftKings/Kambi; SBTech||Aug. 15||Yes|
|Ocean Resort||William Hill Sportsbook @ Ocean Resort||William Hill||June 28||Yes|
|Monmouth Park||Monmouth Park Sports Book by William Hill||William Hill||June 14||Yes|
|Meadowlands||FanDuel Sportsbook||Betfair/FanDuel/IGT||July 14||Yes|
|Harrah's||Unknown||Scientific Games||Aug. 1||Yes|
|Hard Rock||Unknown||bet365/Kindred/GiG||Early 2019||No|
|Golden Nugget||The Sportsbook||SBTech||Aug. 15||Yes|
|Bally's||Wild Wild West Sportsbook||Scientific Games||July 30||Yes|
|Tropicana||William Hill Sports Book at Tropicana Atlantic City||William Hill||Oct. 25||Yes|
Latest NJ sports betting news
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NJ sports betting revenue for December topped off at $20.8 million but total handle for the month helped lead NJ to $1.2 billion in just seven months.
NJ sportsbook reviews
Here are the sportsbooks that are already open in New Jersey:
The 72-year-old racetrack in Oceanport had plans in place for NJ sports betting before it was even legal. Monmouth partnered with William Hill US way back in 2013 with plans to build a new sportsbook in the future. On June 14, 2018, the Monmouth Park sportsbook officially opened and took the first legal bets in New Jersey from Murphy. The Monmouth Park Sportsbook By William Hill is open at the following times:
- Monday-Thursday: 10 a.m. to 1 a.m.
- Friday: 10 a.m. to 2 a.m.
- Saturday: 7:30 a.m. to 2 a.m.
- Sunday: 7:30 a.m. to 1 a.m.
Borgata Atlantic City
Ocean Resort Casino Atlantic City
On June 28, Ocean Resort Casino officially opened its doors, bringing NJ sports betting to the Boardwalk. The William Hill sportsbook opened albeit in a temporary spot.On Sept. 6, however, the state-of-the-art, 7,500-square-foot sportsbook opened in all its glory for the start of football season. As of this writing, the Ocean Resort sportsbook is open from 9 a.m. to midnight daily. Weekend hours will be extended to 2 a.m. after a few weeks.
FanDuel Sportsbook at Meadowlands Racetrack
FanDuel opened its first true sportsbook at The Meadowlands Racetrack on July 14. The facility opened as the nearest sports betting location to New York City. It will retain this title at least through the end of 2018 due to regulatory issues in New York state. The FanDuel Sportsbook at Meadowlands Racetrack is open at the following times:
- Monday – Thursday: 10 a.m. – 1 a.m.
- Friday: 10 a.m. – 2 a.m.
- Saturday: 9 a.m. – 2 a.m.
- Sunday: 9 a.m. – 1 a.m.
Bally’s Atlantic City/Wild Wild West
This sportsbook opened for business on July 30. Seven Star Rewards member Scarlette Hedgepeth placed the first bet at the new facility. Fittingly, she bet $100 on the Dallas Cowboys at the Western-themed casino. The sportsbook is now open for business during the following hours:
- Sunday – Thursday: 11 a.m. – 11:30 p.m.
- Friday – Saturday: 11 a.m. – 12 a.m.
Harrah’s Atlantic City
Harrah’s AC opened a sports betting location on Aug. 1, two days after its sister property, Bally’s. The casino opened the wagering with a bit more flair and had Elvis and Frank Sinatra impersonators place the first bets. The new sportsbook shares the same business hours as its Boardwalk counterpart:
- Sunday – Thursday: 11 a.m. – 11:30 p.m.
- Friday – Saturday: 11 a.m. – 12 a.m.
Golden Nugget Atlantic City
The Golden Nugget sportsbook opened on Aug. 15 in the space formerly known as the poker room. But it was quick to turn around and open its permanent space. The Sportsbook includes a 2,500-square-foot seating area with 50 TV screens and nine self-service betting kiosks.
- Daily: 10 a.m. – midnight
Draftkings Sportsbook at Resorts Atlantic City
Resorts AC became the first Atlantic City property to have both an online sportsbook (DraftKings) and a physical sportsbook up and running. It opened its temporary NJ sports betting lounge on Aug. 15, shortly after Golden Nugget. On Nov. 14, however, Resorts and DraftKings announced that its new permanent sportsbook would be called DraftKings Sportsbook at Resorts, bringing DraftKings its first physical sportsbook presence in New Jersey. Here are the current Resorts sportsbook hours of operation:
- Daily: 10 a.m. – 2 a.m. (subject to change)
William Hill Sports Book at Tropicana Atlantic City
The newest kid on the betting block is Tropicana’s William Hill Sports Book at Tropicana Atlantic City. The venue opened on Oct. 25, making it to market roughly halfway through football season and just in time for NBA and NHL season. The book is a temporary set up in the North Tower of the casinos, but there are plans in the works for a 5,000-square foot permanent betting space in the future.
Sports betting partnerships and deals
There have also been several deals between gaming companies and various parties directly involved in sports. Those deals have included athletes, teams, or even entire leagues.
Now that sports betting is legal, sportsbooks, casinos, and teams are striking up partnerships and deals to capitalize on the expanding market. Since New Jersey is at the forefront of the new wave of sports betting, its teams and companies are finding themselves prime targets for dealmaking.
Perhaps no team has more new friends than the New Jersey Devils. The Newark team’s Prudential Center will feature branded lounge areas for both William Hill and Caesars Entertainment. The Devils will also display advertising for MGM Resorts, which signed a leaguewide deal with the NHL in late October 2018, and FanDuel.
See below for all the sports betting deals involving New Jersey teams and/or leagues so far:
|NBA||MGM Resorts, BetStars (The Stars Group), FanDuel|
|NHL||MGM Resorts, FanDuel|
|New York Jets||MGM Resorts, 888 Casino|
|New Jersey Devils||William Hill, Caesars, FanDuel|
NJ sports betting FAQ
Who regulates NJ sports betting?
Where can I bet on sports in NJ?
What about mobile/internet sports betting?
What sports can I bet on?
What colleges are excluded?
Are there other NJ sports betting restrictions?
The law prohibits owners and other key members of sports leagues/franchises from booking wagers on their own league.For NJ, this restriction applies to the Golden Nugget alone. Its owner, Tilman Fertitta, also owns the Houston Rockets of the NBA. The Nugget’s sportsbook, therefore, will not be permitted to take action on NBA games.
What about esports?
Nobody is currently offering NJ esports betting, but it’s approved with limitations.Regulations allow betting on “all professional electronic sports and competitive video game events that are not sponsored by high schools, do not include high school teams, and do not include any participant under the age of 18 years.”
What about NJ daily fantasy sports?