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PlayNJ has a simple focus: to promote and support the legal market for online casino gaming, online poker, and online sports betting in New Jersey.

You can learn more about the online casino and poker market, which launched in November of 2013, here. For online sports betting, go here.

Our goals include:

  • Educating consumers on the benefits of play at legal, regulated online gambling sites versus play at offshore, unlicensed sites.
  • Providing an informational resource for consumers and media interested in learning more about regulated online gambling in New Jersey.
  • Countering inaccurate portrayals of NJ’s regulated online gambling industry in the mainstream media and on social media.

We are an independently owned and operated commercial organization and not directly affiliated with any one New Jersey casino.

Our mission

To increase consumer awareness of the legal and licensed NJ online casino industry.

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