THE CURRENT STATE OF THE INDUSTRY
Since online casinos in NJ have been up and running, Atlantic City casinos have enjoyed the benefits of an economic tool that provides a much-needed revenue source. Additionally, it has been a way to motivate new customers to come to the land-based casino properties.
Online casino play in NJ has enjoyed steady growth in its first five years. Industry observers expect the growth will continue throughout 2019. Experts also see room for expansion among the regulated online casino sites in the state well into 2020.
Currently, four operators — WSOP, Borgata, Pala Poker, and Poker Stars — are fighting for the NJ online poker market in NJ. In May 2018, the Garden State began pooling its players with Nevada and Delaware in the WSOP/888 network. It’s anticipated that when PA online casinos launch their online poker offering, they will join the shared player pool. The 2019 Wire Act reversal does put a damper on some of the excitement though.
On the online casino side in 2018, Golden Nugget remained the top site and shows no signs of slowing down with 500+ games. Borgata, Caesars, and Resorts all posted impressive revenue from online slots, roulette, and other games available at their internet gambling sites. More gambling sites joined the fray in 2018, too, including Ocean Online and Hard Rock.
With legal sports betting in play, the online gambling market in New Jersey is expected to expand even further in 2019. That is to say, the competition will be much greater. Just before the Super Bowl, three new online sportsbooks launched, along with a new online casino. BetAmerica, from Churchill Downs Inc., features both an online sportsbook and a robust slate of casino games.
In summary, online casinos are a larger market than online poker, and online sports betting has the potential to be similar in size to online casinos. Combined, the three channels generate $50 million in revenue per month (depending on the time of year).
2016 was the year that NJ online casinos started to dramatically expand the products available at legal and regulated online gambling sites. For example, there was the addition of over 200 slots in 2016. These included popular titles such as Guns N’ Roses, found at both online casino sites and on the gambling floor. The line between online and live gambling in NJ continued to blur with Golden Nugget’s introduction of live dealer games in August 2016.
In 2017, online casino broke out, generating more than $20 million in monthly revenue more often than not. Golden Nugget remains the top dog, but the major sites are all doing well and growing year-over-year.
That trend continued for NJ online casinos in 2018, topping close to $30 million in revenue. Players are increasingly basing their choice of legal and regulated NJ online casinos on the slot titles, table games, and other features — that is to say, the content — available at each regulated online gambling site. That dynamic will ensure that best legal online casinos continue to introduce new content throughout 2019, too.
With the dawn of sports betting, online gambling has found a way to cross-sell from casinos to sportsbooks. That puts another variable on top of a growing market. In 2019, the market has nearly reached $40 million in revenue several times.
Questions about our relationship with the casinos featured on PlayNJ? Review our advertising disclosure.
Information on this page was last verified on August 12, 2019.
MORE CASINOS EXPECTED TO LAUNCH
Will there be new online casinos launching in 2019? You bet!
In late January, Churchill Downs launched its BetAmerica app in the state. While the app includes sports betting, it also shares a wallet with a robust online casino. But that’s just the beginning. It is expected that more online casinos will join the market in 2019.
Kindred — the team behind Unibet — launched its casino app in June. The online sportsbook side of the site, however, is still in the works. Kindred is partnered with Hard Rock Atlantic City.
WAYS TO GET MONEY ON AND OFF
New Jersey’s online casinos offer a variety of ways to make deposits and cash out funds, including credit cards, prepaid cards, PayPal, and bank transfer. Read our complete guide to depositing and cashing out here.
RESPONSIBLE ONLINE GAMBLING
|NJ Online Casino Responsible Gambling Tools|
A complete breakdown of all the responsible gambling options at NJ's legal online casinos, including how to access and utilize all of the tools provided.
|DGE Self-Exclusion Registration|
Use this online form to opt out of all of NJ's regulated online gambling sites at once. You can also use the responsible gambling features of individual casinos to opt out at single casino or for custom periods of time.
Resources, research and a 24-hour talk line for information regarding responsible gambling, both online and off, in New Jersey. Call 1-800-Gambler.