To Top
PlayNetwork Independent US gambling guides · state by state You're on PlayNJ

Bally’s Online Revenue Grows 25.6% as NJ Casino Brands Take Different Paths

Bally’s preliminary third-quarter results show online revenue up 25.6% to $62.7 million. In New Jersey, Bally Bet Casino climbed while Monopoly Casino declined.
Bally’s online revenue rose 25.6% in preliminary Nov. 9 results
Photo by FAMILY STOCK
Noah Dmello Avatar
3 mins read
Share Share
Copy link Share on X Share on Facebook Share on Reddit Share via Email

Bally’s reported $62.7 million in North American online gambling revenue for the third quarter of 2026. Revenue was up 25.6% from a year earlier. In New Jersey, growth at Bally Bet Casino more than offset a decline at Monopoly Casino.

The company’s Nov. 9 earnings update showed higher wagering revenue across every category in its North America Interactive division. The division’s adjusted loss also fell to approximately $3.2 million from $6 million.

The regional figures also include online gambling operations outside New Jersey. The state’s separate casino reports offer a closer look at how Bally Bet Casino and Monopoly Casino performed from July through September.

Bally Bet supplies the gains in New Jersey

The two brands together generated $20.5 million in third-quarter New Jersey casino revenue. That compares with $17.8 million in the same period of 2025. The combined total represents a 15.6% increase over the same quarter last year, according to monthly reports from the New Jersey Division of Gaming Enforcement (DGE).

Bally Bet contributed $16.9 million to the combined total. Its revenue rose 20.6% from approximately $14 million in the third quarter of 2025.

Monopoly posted a modest decline over the same period. Its quarterly revenue fell 3.2% to approximately $3.65 million. That compares with $3.77 million a year earlier.

Bally Bet’s revenue gain of approximately $2.9 million outweighed the roughly $120,000 decline at Monopoly. The gain allowed the two brands to finish the quarter with higher combined revenue.

The difference was also visible in September’s New Jersey revenue figures. Bally Bet brought in $5.35 million, up 21.6% from the previous September. Monopoly generated $1.03 million, a decrease of 14.4%.

Monopoly replaced Virgin Casino in New Jersey in November 2024. Both brands appear under the Bally’s Atlantic City internet gaming license in DGE reports. Fanatics Casino uses that license too. The license-wide total therefore includes a third casino business. The $20.5 million combined figure above covers Bally Bet and Monopoly only.

Online division outpaces companywide growth

North America Interactive added roughly $12.8 million in quarterly revenue. The division generated $49.9 million a year earlier.

CEO Robeson Reeves identified the division as one of Bally’s main sources of revenue growth. Across the full company, revenue reached $807.6 million, an increase of 21.7%. North America Interactive’s growth rate was higher than that overall increase.

Reeves said market conditions remained stable as the company headed into the fourth quarter and 2027. He also pointed to better execution across Bally’s businesses.

The release did not identify which states or individual gambling products supplied the largest share of the interactive division’s additional revenue.

Better earnings still leave an adjusted loss

The division’s quarterly adjusted EBITDAR loss improved by roughly $2.8 million, or 47%. This measure excludes interest, taxes, depreciation, and certain other expenses. The smaller shortfall therefore does not establish profitability after all costs.

For January through September 2026, North America Interactive reported $189.2 million in revenue and an adjusted EBITDAR loss of $7.3 million.

All company results in the announcement remain preliminary. Bally’s said its financial reporting work was unfinished and adjustments could still be required. It expected to seek an extension for filing its quarterly Form 10-Q with the Securities and Exchange Commission. It also expected to submit the report within that extension period.

About the Author
VIEW ALL POSTS
Noah Dmello

Contributor

Noah Dmello is a journalist covering New Jersey’s online gambling market. His work breaks down regulation, operator strategy, and player access into clear, actionable insights. With a background in finance and sports writing, he focuses on accuracy, clarity, and real world impact.

VIEW ALL POSTS