Bally’s Dives Into Free-To-Play Waters With Launch Of Bally Play Social Casino In New Jersey

Written By David Danzis on June 10, 2024
Screenshot of the free-to-play Bally Play online casino, which recently launched in New Jersey.

Bally’s Corporation and Ruby Seven Studios are teaming up to launch Bally Play, a free-to-play social casino in New Jersey.

With the debut of Bally Play, Rhode Island-based Bally’s Corp. has a multifaceted presence in the Garden State, joining its iconic Boardwalk hotel resort in Atlantic City and iGaming offering in the NJ online casinos landscape.

Bally Play social casino makes NJ debut

Bally Play will feature over 150 gaming titles, including slots such as:

  • Wheel of Fortune
  • Double DaVinci Diamonds
  • Wolf Run Eclipse
  • Flaming Chilies
  • Sweet Spin
  • Devil’s Lock
  • Rakin’ Bacon

The social casino also offers table games, video poker, bingo and keno.

In a press release announcing Bally Play’s arrival, Sina Miri, chief product officer of Bally’s Corp., touted the company’s partnership with Ruby Seven Studios.

“As part of our growth strategy, we have been seeking to complement our brick-and-mortar and interactive gaming offerings with a social casino. Working with Ruby Seven Studios has allowed us to create a unique, best-in-class social casino experience for our existing players and can help us attract new players.”

In response, Michael Carpenter, CEO of Ruby Seven Studios, had this to say:

“Ruby Seven Studios is excited to add Bally’s Corporation to our growing portfolio of leading gaming companies leveraging our social casino development and operational expertise.”

Bally’s bolsters portfolio with free-to-play casino offering

The launch of Bally Play follows the platform’s transformation, which previously served as a free-to-play offering for sports-related games.

Bally’s Corporation had previously partnered with MiLB to offer Minor League Rundown, a free-to-play game, on the Bally Play platform.

The Bally Play app is available for download at the Apple and Google Play stores.

Bally’s operates a real-money online casino in New Jersey. Bally Casino NJ operates in the Garden State under the gaming license of Bally’s Atlantic City.

Photo by Bally's
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David Danzis

David Danzis is the lead writer for PlayNJ. He is a New Jersey native and honors graduate of Rutgers University. As a newspaper reporter for the New Jersey Herald and Press of Atlantic City, David earned statewide awards for his coverage of politics, government, education, sports, and business. Today, he is PlayNJ’s Atlantic City “insider” and gaming industry expert on casinos, sports betting, and online gambling. David lives in Atlantic County, NJ with his wife and two children.

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