BetPARX Gets ‘Comprehensive Library’ Of Games Thanks To EveryMatrix

Written By Grant Lucas on October 29, 2023 - Last Updated on January 19, 2024
Computer with logos of EveryMatrix and betPARX, who agreed to a partnership that sees EveryMatrix provide the NJ online casino with hundreds of new games

Online casino gaming in New Jersey just got a major influx in title offerings.

SlotMatrix, based out of Malta and considered the industry’s largest casino aggregator, agreed to a multistate deal with betPARX to infuse the latter with “a comprehensive library of the US market’s best-performing games.”

As a result, SlotMatrix – featuring over 300 studio partners and more than 22,500 games – will become the leading NJ online casino content aggregator for betPARX, according to a press release, “further fueling the brand’s growth with cross-product bonusing and gamification tools.”

EveryMatrix provides needed tools for betPARX NJ online casino

Also licensed in Connecticut, Michigan, West Virginia, Ontario and soon in Pennsylvania, EveryMatrix will provide betPARX NJ with tools to help the online casino improve customer reactivation, acquisition. Those tools include free spins and tournaments that have proven to “generate outstanding results,” according to a press release.

Erik Nyman, president of EveryMatrix Americas, noted that this deal with betPARX will open the door “to a huge variety of content from leading iGaming suppliers.” He added that the spins and tournaments, as well as leaderboards and jackpot capabilities, will make this “one of the most significant product disruptions in US iGaming to date.

“As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”

Added Gil Bushkin, senior director of interactive marketing at betPARX:

“betPARX continuously seek to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players. EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”

Résumé of EveryMatrix speaks for itself

This latest deal announcement comes a few months after the two parties inked an agreement to allow EveryMatrix to distribute content from its own in-house studios, Spearhead Studios and Armadillo Studios.

Perhaps of larger note, however: The World Lottery Association recently issued the company a Safer Gambling certification, recognizing EveryMatrix’s high standars and commitments “to go above and beyond its requirements” to become a leader in best gambling practices.

In the process, according to the announcement, EveryMatrix became the first iGaming supplier to earn such certification.

BetPARX made its NJ debut in October 2019 under Ocean Casino Resort, helping the licenseholder amass $96.5 million in NJ online gambling revenue during that time.

Photo by PlayNJ
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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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