FanDuel Casino – Soon Home To Fort Knox Cleopatra – Emphasizes ‘Winning Is Undefeated’ In Ad Campaign

Written By Grant Lucas on September 25, 2023
image of new fanduel casino game fort knox cleopatra

One of the online casino industry’s most recognizable slot titles – and one of the highest-performing games at FanDuel Casino – is getting an exclusive customization in New Jersey.

Along with rolling out its second installment of the “Winning is Undefeated” ad campaign, FanDuel also announced the premier of Fort Knox Cleopatra to its NJ online casino portfolio.

According to a press release, Garden State online gamblers can expect to see the new game “soon.”

Popular Cleopatra makes exclusive premier at FanDuel Casino NJ soon

From the team at IGT PlayDigital comes Fort Knox Cleopatra, designed exclusively for FanDuel Casino NJ.

According to the press release announcing the news, Fort Knox Cleopatra integrates a new progressive jackpot mechanic that “triggers bigger prizes” to the existing Cleopatra features.

The Cleopatra Bonus and the new Fort Knox Bonus represent ways to win for players. Collect three Sphinx Scatter symbols to trigger the Cleopatra Bonus, which rewards players with 15 free spins that triple all wins. The Fort Knox Bonus, meanwhile, can pop up at any time during any base game spin. The bonus, according to the release, “features open safes full of cash and coins that can unlock a progressive jackpot win.”

“We’re thrilled to bring one of IGT PlayDigital’s most popular games exclusively to FanDuel Casino with the new Fort Knox Cleopatra, featuring graphics and sound effects we know users will love,” Gil Rotem, IGT president of iGaming, said in the press release. “As FanDuel Casino continues to grow, we look forward to bringing Fort Knox Cleopatra to new and existing players.”

“Offering our players the ultimate choice of games is a top priority for us,” added Asaf Noifeld, managing director at FanDuel Casino, “and bringing IGT PlayDigital’s Fort Knox Cleopatra to FanDuel Casino helps us continue to provide the best iGaming product experience on the market.”


More on the new FanDuel casino ad campaign

FanDuel partnered with Mischief @ No Fixed Address to develop its latest ad campaign, which ranks the greatest feelings from tiny wins in life. But emphasizing that “the ultimate feeling is winning, with FanDuel Casino,” according to the release.

FanDuel has targeted three key markets to air campaign: New Jersey, Pennsylvania and Michigan. FanDuel aims to create brand awareness while fully ensuring that its customers know that FanDuel is more than just a licensed sportsbook but also a legal online casino.

“At FanDuel Casino we are all about celebrating that unmatched feeling of victory,” Daniele Phillips, vice president of brand strategy at FanDuel Casino, said in a statement. “Our latest campaign doubles down on how the feeling of winning outranks all else from successfully avoiding your neighbor to catching your car keys in one hand.”

Added Pete Lefebvre, creative director at Mischief: “Researchers have identified 34,000 unique feelings. But any list needs a #1. So everyone got in touch with our deepest emotions, then we ranked them.

“These findings were the basis of the campaign. You can argue with our faux-scientific order, but you can’t argue with the fact that winning is the best feeling there is.”

Photo by FanDuel Casino
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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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