Tipico Launches Fair Play Pledge To Build Trust Among NJ Customers

Written By Grant Lucas on March 5, 2024
Image of a phone with Tipico Sportsbook interface for a story on a new Fair Play Pledge

We have all become accustomed to seeing online casinos in New Jersey continue to set industry records and bring in millions in tax revenue for the state.

Yet, as has long been and will continue to be the case, there remains a concern of legal sportsbooks operating in the shadows, sometimes even cheating customers. What’s more, with March as Problem Gambling Awareness Month, now is a significant time to hone or even introduce initiatives to help customers in the Garden State.

Along those lines, to further build trust with its current and future customers, Tipico has launched a new initiative known as the Fair Play Pledge.

“The sportsbook industry is criticized for misleading users with vague language and a lack of protective safeguards,” Adrian Vella, CEO of Tipico US, said in a statement. “This is not the case at Tipico.

“The Fair Play Pledge is much more than just an app upgrade or generic customer service commitment. It is a repositioning of our business, reimagining the relationship with players by putting safety and clarity at the heart of everything that we do.”

Tipico looks to education, build trust with users via Fair Play Pledge

The new initiative, according to a press release, is Tipico’s “ongoing commitment to educate, reward, and protect customers” while creating a “cohesive platform experience.”

The first-of-its-kind initiative, as the release put it, was launched as a way to establish trust with Tipico Sportsbook NJ users.

“We want our players to feel confident knowing that they are betting in safe hands,” Vella said in a press release. “This holistic initiative represents our vision for change in the US market and our passion to innovate with a customer-centric approach.”

Also with Tipico Online Casino NJ in its arsenal, Tipico strives to simplify the online gambling experience and, as the press release put it, “make it easier for customers to understand and control.” As such, the Fair Play Pledge will help create a safe atmosphere to allow users to recognize the value they earn with each bet.

“Tipico has always maintained the philosophy that our sportsbook should enhance sports-viewing for customers, providing a simple and fun experience,” Bryan Schroeder, senior vice president of compliance and legal at Tipico, said in a statement.

“With online sports betting in its infancy here in the United States and a rapidly evolving landscape of regulation, the Fair Play Pledge will establish a new standard of trust. We will lean on this initiative as a catalyst to continue innovating in accordance with our core values of safety and clarity.”

Breaking down the pillars of Tipico’s Fair Play Pledge

As detailed in the press release, the Fair Play Pledge consists of five pillars.

  • Education and Protection: In addition to making it crystal-clear what each bet entails (such as how much you win with each wager), customers will also learn more about setting limits and restrictions as well as the “cool-off periods” Tipico offers.
  • Streamlined App Interface: Similar to the above, an improved interface and clear language within Tipico’s bet slips allow users to more clearly understand exactly what they’re betting on and how much it could pay.
  • Clear, Automatic and Flexible Rewards: The Tipico Cashback Rewards system offers customers a chance to earn real cash value with each bet, with qualifying odds of at least -200 leading to 3% cashback on straight bets and 5% on parlays, win or lose.
  • Commitment to Safety: A new multi-factor authentification system creates a more secure log-in for users.
  • Quick and Reliable Service: Real representatives, not robots, are available around the clock to assist any and all questions.

Tipico looks for this Fair Play Pledge to “advance the US sportsbook industry.” Perhaps more important, it will help build and establish trust among bettors.

All told, as stated in the press release, the Fair Play Pledge will cement Tipico’s “longevity and purpose to incorporate safety and clarity into its relationships with new and existing customers.”

Photo by PlayNJ
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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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