Major Upgrades Come To Caesars Palace Online Casino As It Battles For New Jersey Supremacy

Written By David Danzis on May 2, 2024
Image of a man holding a mobile device with an updating logo for a story on Caesars Palace Online Casino installing major upgrades to its New Jersey platform.

One of the top online casinos in New Jersey is building upon its established success as it looks to climb the industry charts.

Caesars Entertainment is, once again, making tweaks to its online gambling product in New Jersey.

Caesars Palace Online Casino is getting a major upgrade on both the iOS and Android platforms, according to a press release. The revamped app boasts a groundbreaking multi-lobby navigation layout, promising to revolutionize the digital gaming experience for users in the Garden State.

Another example of ‘setting industry standards’ by Caesars Palace Online Casino

The upgraded Caesars Palace Online Casino NJ app introduces an industry-first feature with its multi-lobby navigation system, providing users with a dynamic and curated gaming environment.

This layout is designed to mimic the layout of a real-life casino floor, offering dedicated lobbies for popular game concepts such as slots, table games and live dealer experiences.

Matthew Sunderland, senior vice president and chief iGaming officer at Caesars Digital, emphasized the company’s commitment to setting industry standards.

“We take pride in setting industry standards in everything we do, and the online casino experience we provide to our players is no exception.”

Latest upgrade ‘redefines’ online casino experience in NJ

One of the key highlights of the app is its “For You” tab, which greets users upon login. This feature tailors recommendations based on users’ gaming history, highlighting recent games played alongside new and exciting titles.

Michael Mastrangelo, vice president of iGaming product at Caesars Digital, underscored the app’s innovation, stating:

“Our new mobile app redefines the online casino player experience with seamless functionality and product innovations that are brand new to the industry.”

Beyond its aesthetic and functional upgrades, the Caesars Palace Online Casino app continues to expand its gaming offerings. Players can expect a steady stream of new games, including exclusive Caesars-branded titles developed in partnership with top gaming providers. The app also integrates with Caesars Rewards, allowing players to earn rewards for their online play.

Caesars Palace Online Casino still thriving as standalone

Since January 2024, only four other online casinos have performed better than Caesars Palace Online Casino, which has generated nearly $35 million during that time.

The new year came on the heels of Caesars executives praising the transition to a standalone platform. Caesars spun off its online casino product to a standalone online casino last August.

Eric Hession, CEO of Caesars Digital, noted that Caesars Palace Online Casino is attracting more internet slot players, which generates a significantly higher hold (amount won by the casino) than table games.

“What I would say is that the thesis of the new iCasino app is following exactly the script,” Eric Hession, CEO of Caesars Digital, said in late 2023.

Thomas Reeg, CEO of Caesars Entertainment, added:

“Excited about the momentum that we’ve got in online casino now that we’ve launched Caesars Palace Online and what we’ll be able to deliver in the coming quarters.”

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David Danzis

David Danzis is the lead writer for PlayNJ. He is a New Jersey native and honors graduate of Rutgers University. As a newspaper reporter for the New Jersey Herald and Press of Atlantic City, David earned statewide awards for his coverage of politics, government, education, sports, and business. Today, he is PlayNJ’s Atlantic City “insider” and gaming industry expert on casinos, sports betting, and online gambling. David lives in Atlantic County, NJ with his wife and two children.

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