Mojo Sportsbook Goes Live In NJ With NFL Player Stock Market Options

Written By Bill Gelman on September 19, 2022
Mojo Sportsbook NJ

When opening the Mojo Sportsbook app, don’t expect to find NJ sports betting odds for Sunday’s Philadelphia Eagles vs. Washington Commanders game. Actually, wagers on your favorite NFL team aren’t available.

Mojo, which bills itself as “the sports stock market,” is live in the Garden State via a land-based partnership with Tropicana Atlantic City. Basically, the concept centers around investing in NFL players.

Still, “Who in the world is Mojo?”

Mojo Sportsbook backers set stage for New Jersey debut

Believe it or not, former New York Yankee Alex Rodriguez is one of the co-founders. So is Marc Lore, chairman and CEO of Wonder Group. The two also share an ownership stake in the NBA’s Minnesota Timberwolves

New Jersey is the first US market where the product is available. Here is a closer look at Mojo Sportsbook offers NJ bettors.

How does Mojo Sportsbook work?

When visiting the Mojo Sportsbook website, NJ sports bettors will see the phrase “Invest in what you know. Turn your sports knowledge into real money with Mojo, the sports stock market.”

The iOS app features a find athletes page. listing over 300 NFL players (with current prices along with  percentage movements). However, if sorting through an extensive list of every NFL player seems overwhelming, there are other search options:

  • Playing today
  • Top movers
  • Rookies
  • Position (QB, WR, RB or TE)

After finding the player you’re seeking, click on his name and you’ll be able to see how his stock has moved, either up or down, This movement of course changes based on the actual playing performance.

For example, as of early Monday afternoon, the value of New York Giants wider receiver David Sills was up over 47%, trading for $1.38 a share. In Sunday’s 19-16 win over the Carolina Panthers, he caught three passes for 37 yards. They also happen to be the first three catches this season for the second-year player. However, like evaluating a point spread, bettors need to consider if that value will go up or down when the G-Men host the Dallas Cowboys next Monday night.

If you think said player is underrated, select the go long option. However, if you think Sills is overrated, pick the go short option. Like buying shares on the New York Stock Exchange, this form of sports betting is set up like a buy, hold, sell scenario.

Here is a look at some other top movers:

So why only betting on NFL players?

Being that Rodriquez is a former All-Star, one would think it would make sense including current MLB players. After all, September and October baseball is about as exciting as it gets. The New York MetsYankees and Philadelphia Phillies are all playoff contenders. Being that Mojo Sportsbook just launched in the New Jersey market, investing in superstars like Aaron JudgeBryce Harper or Pete Alonzo would certainly generate some extra buzz.

And Judge’s value is soaring at the moment as his hit two home runs Sunday night, giving him 59 for the season. This means he’s on the verge of shattering Roger Maris’ single-season American League home run record (61). This is what one would call a sell-high situation.

However, for now, Mojo is strictly football players. One reason could be that Mojo has raised over $100 million to date, according to its website, with the NFL Players Association being among the investors. Plus, it’s no secret that NFL betting generates a much bigger handle than MLB.

So does Mojo Sportsbook have enough, shall we say “mojo,” to compete for NJ sports betting market share? Remember, here we are wrapping up NFL Week 2 and there are now four new apps available in the highly competitive Garden State. Sporttrade, Prophet Exchange and Fubo Sportsbook are the others.

For now, the only thing we know for sure is the Mojo brand is offering something unique.

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Bill Gelman

Bill Gelman has been reporting on the NJ gambling market since 2018, right around when the Garden State launched sports betting. Bill transitioned from lead writer for PlayNJ and NJ Gambling Sites to his current role as managing editor in 2020. Besides offering in-depth analysis on NJ gambling market trends and news, Bill regularly sits down with Atlantic City casino industry executives to offer readers exclusive interviews and comprehensive coverage. Bill received a bachelor's degree in journalism from Ithaca College. He has contributed to other Catena Media sites including The Lines, Legal Sports Report, PlayPennsylvania and PlayCanada.

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