Relax Gaming Makes US Debut In Partnership With BetMGM In New Jersey

Written By Hannah Vanbiber on December 19, 2023
atlantic city skyline with logos for betmgm online casino and rlx gaming

Relax Gaming is finally here. One of the online casino industry’s leading providers with licensing in countries around the world, Relax Gaming announced its new partnership for a US debut.

Now, they are launching in the  as “RLX Gaming” in the New Jersey online casino landscape through BetMGM in a partnership approved through a vendor transactional waiver with the Division of Gaming Enforcement.

The partnership will bring Relax’s extensive archive of casino games to anyone with the BetMGM casino app in the state of New Jersey.

What does RLX, BetMGM partnership mean for NJ online casinos?

New Jersey casino customers will now have access to Relax Gaming’s in-house slot releases and games from third-party studios on BetMGM Online Casino NJ. Relax aggregates and powers the games for online use.

Relax is an industry leader and won the Skill Games Supplier award at the 2023 EGR B2B Awards.

“BetMGM welcomes Relax Gaming/RLX Gaming into the US iGaming market,” said Oliver Bartlett, vice president of gaming product and content at BetMGM. “We are honored to be the first operator in the states to bring their diverse and engaging portfolio of games to our award-winning online casino.”

BetMGM will now have access to a library of over 4,000 online casino games, including:

  • Dream Drop Jackpots: The Global Gaming Awards’ Product Launch of the Year
  • Money Train 3: 2023 CasinoBeats Game Developer Awards’ Slot of the Year

BetMGM launched with Relax Games’ most popular content, including The Great Pigsby and Epic Joker. The operator will roll out more games over the next several months.

Relax Gaming finds strong partner in BetMGM NJ

The Malta-based group makes its US debut with a massively successful NJ online casino operator. And surely that was no accident.

“Launching in New Jersey is a landmark moment for our company,” Simon Hammon, CEO of Relax Gaming, said in a statement.

“We have enjoyed many successful launches across a number of key regulated markets in the past few years, and this is one of the biggest to date. BetMGM’s ethos perfectly aligns with our vision, and we expect our partnership to truly flourish.”

BetMGM has proven to be one of New Jersey’s strongest online casino brands. The licentiate of Borgata Atlantic City, under which BetMGM operates, has generated nearly $2 billion in NJ online gambling revenue since first launching – the second-highest total behind only Golden Nugget.

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Hannah Vanbiber

Hannah Vanbiber is a contributing writer for PlayNJ after starting her journalism career in Chattanooga, Tennessee. From covering local sports, entertainment and business in East Tennessee, Hannah now covers legal gambling for New Jersey and New York as well as covering women's sports and sports betting in the New York metropolitan area.

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