Share 
BetMGM is rolling out a new Elvis Presley-themed slot game in New Jersey, giving Garden State players early access to the latest branded title from the operator.
The game, Elvis Presley: Viva Las Records, launched as part of an exclusive partnership between BetMGM Casino NJ and developer Octoplay. New Jersey is among the first markets where the slot is available.
The title is also live Michigan and Ontario, with additional jurisdictions expected to follow.
Elvis, Vegas roots align with BetMGM brand
The new release taps into Elvis Presley’s deep connection to Las Vegas, a theme BetMGM is leaning into as it expands its portfolio of branded New Jersey online casino content, said Oliver Bartlett, BetMGM’s senior vice president of gaming.
“Elvis Presley helped shape the entertainment industry in Las Vegas, a city whose DNA runs through everything we do at BetMGM.
“These slots are a celebration of an icon and reinforce BetMGM Casino as a premier online casino and a true powerhouse of entertainment.”
The game features a 5×3 format and includes a Hold & Win bonus round along with five jackpots. It offers a top payout of up to 2,500 times the player’s stake.
Visual elements highlight Elvis throughout different eras of his career, with a focus on his Las Vegas performances.
New Jersey remains key market for BetMGM
For BetMGM, launching an Elvis slot in NJ underscores the importance of being in a top market in the US.
Octoplay CEO Ralitsa Georgieva said the game has already shown strong early performance:
“Elvis Presley’s cultural reach is unmatched, and Viva Las Records delivered strong results from Day 1.
“This exclusive collaboration with BetMGM validates our approach to premium branded content.”
BetMGM continues to expand its catalog of exclusive and branded online slots as competition intensifies in New Jersey. With thousands of games already available, recognizable names are increasingly being used to capture player interest and differentiate offerings.
BetMGM and Octoplay are scheduled to launch another Elvis-themed slot this summer, further cementing the partnership.
