BetMGM is an official sports betting partner of the New York Knicks, the New York Rangers, and Madison Square Garden, the companies announced Tuesday.
Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. are entering a multi-year marketing partnership with BetMGM.
The established NJ sports betting brand will get Broadway treatment at MSG. Courtside and ribbon LED signage, GardenVision features and basket frame signage at Knicks games, along with dasherboard signage and Zamboni branding at Rangers games are coming.
“We’re excited to be partnering with BetMGM — a leader in the sports betting and gaming entertainment industry — to bring them an unparalleled platform in sports and entertainment,” said Ron Skotarczak, executive vice president of marketing partnerships for MSG Entertainment.
N.Y. State of Mind for BetMGM, other sports betting operators
BetMGM, a partnership between MGM Resorts International and Entain Holdings, is one of nine approved online sports betting operators in New York.
“We’re thrilled to see the BetMGM brand connected to a space as iconic as Madison Square Garden,” said Matt Prevost, chief revenue officer for BetMGM. “New York is a critical state for BetMGM’s continued growth and I can’t think of a better way to begin our relationship with The Empire State than partnering with The World’s Most Famous Arena and their legendary team franchises.”
The official Knicks and Rangers social media channels will include branded content. Sports betting customers will also receive opportunities to participate in premium experiences at Knicks and Rangers games.
More details on deal with Rangers, Knicks, MSG
BetMGM will also feature prominently on MSG Networks during live game coverage of the Knicks, Rangers, New Jersey Devils and New York Islanders, highlighted by a virtual blue line during Rangers games and commercials spots during game telecasts.
In addition, the sports betting brand will appear on digital boards outside of The Garden and MSG Networks.
AP Photo/Corey Sipkin