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Offshore gambling brands are attracting a larger share of New Jersey’s search-based gambling demand, while interest in several established licensed operators has declined, according to analytics company Blask.
The company’s report, released Sept. 30, puts offshore brands’ share of its demand index at 33.25%, up from 26.40% a year earlier. The figures reflect modeled search interest, not actual gambling revenue or customer numbers.
New Jersey’s licensed online casinos operate under state oversight and must provide gambling limits and a formal complaint process. Offshore sites without New Jersey approval fall outside that system, leaving players without the same state-regulated protections.
Search demand falls for BetMGM, bet365, and Borgata
Blask’s analysis covers September 2025 through August 2026. Offshore brands increased their share of its demand index by 6.85 percentage points.
BetMGM, bet365, and Borgata Online each recorded index declines ranging from about 20% to 33%. FanDuel and DraftKings showed little change, according to the report.
Since November 2025, offshore brands’ monthly share of the demand index fell below 30% only once.
Blask’s methodology uses search activity to track interest in gambling brands. Its offshore category covers brands operating without a local license, while its demand index does not measure deposits, wagers, or website visits.
Blask estimates stronger revenue growth for offshore brands
Blask reported that offshore brands’ projected revenue grew four times faster than that of brands it classified as licensed or mixed-license during September 2025 through August 2026.
Rainbet accounted for more than two-thirds of the growth in Blask’s offshore revenue estimates, with its projected revenue increasing more than fivefold. Performance varied across offshore operators, however, with Bovada, Betplay, and betPawa recording declines in search demand.
Those figures are Blask’s estimates of revenue potential, rather than actual gambling revenue reported by operators or regulators.
Most of the licensed brands discussed in the report also recorded growth in their revenue estimates, despite weaker search demand.
How to check a casino’s authorization and resolve complaints
The New Jersey Division of Gaming Enforcement maintains an official list of authorized internet gaming sites. Players can check a casino’s website address against that list before registering or depositing money.
The DGE says sites missing from the list are not approved to offer internet gaming in New Jersey. Being able to access a website from within the state does not establish its authorization. Check the address itself rather than relying on a familiar brand name or an advertisement.
Players using authorized casinos can take unresolved gambling complaints to the DGE. They must first complain directly to the operator using the procedure on its website and receive a response before filing a dispute with the division.
If reasonable efforts to resolve the issue have been exhausted, players can submit the DGE’s Internet Gaming Dispute Form. Include the original complaint, the operator’s response, and supporting records, such as relevant transactions or game details.
The form warns against emailing sensitive information, including passwords, Social Security numbers, and bank account or payment card numbers.
Licensed casinos offer tools to control gambling
New Jersey’s authorized online casinos must allow players to set deposit, spending, and time limits. These responsible gambling tools let players restrict how much they deposit and spend, as well as how long they play.
Players who want to stop gambling online can enroll in the state’s self-exclusion program. Its online-only option covers authorized internet gaming and online sports wagering sites across NJ, allowing players to restrict access beyond a single casino account.
