BetMGM recently announced that it is partnering with NBC Sports to help deliver sports betting integrations for the 2022 NFL season. The online gaming provider is set to be featured on the show Football Night In America, as well as many other spots within NBC Sports.
Many in the Garden State are familiar with BetMGM Sportsbook NJ. The online book is one of the top options in the state since launching in August 2018 (originally PlayMGM).
Aside from giving NJ sports bettors lots of different betting options for a wide range of sports, the operator is constantly rolling out new marketing campaigns to expand its customer base. BetMGM just debuted a new ad showcasing Jamie Foxx and plenty of other top tier athletes for its new “It’s On” spot.
Now, the NJ online sportsbook will be showcased in a bunch of content through NBC Sports, including a weekly betting segment.
BetMGM agrees to deal with NBC Sports
Football Night In America is the most-watched studio show involving sports talk. It now highlights sports betting information and odds from BetMGM Sportsbook.
One segment breaks down the different storylines and odds for that week’s Sunday Night Football matchup that airs on NBC. Hosts Chris Simms and Matthew Berry utilize BetMGM’s odds to analyze the upcoming game.
The program is also prepared to deliver real-time BetMGM odds through its scoring ticker.
The online sportsbook’s odds receive more air time, as well, when NBC Sports’ NFL postgame show hits screens. Each week, Peacock Sunday Night Football Final talks about various BetMGM betting lines that played out during the NFL contests.
BetMGM’s Chief Revenue Officer, Matt Prevost, discussed the operator’s new venture with the media company. Prevost said:
“It is a tremendous opportunity to partner with the talented team at NBC Sports and have the ability to engage with football fans nationwide. We look forward to delivering NBC viewers our BetMGM trading team insights as well as entertaining segments that showcase the excitement of betting with BetMGM.”
BetMGM Sportsbook odds on NBC
With NBC offering lots of NFL content involving numbers and gambling, there’s no shortage of opportunities to display BetMGM’s odds. Berry produces multiple shows throughout the week for NBC Sports, like its Fantasy Football Happy Hour with Matthew Berry and Fantasy Football Pregame with Matthew Berry.
The fantasy football expert also intends to use his social media platforms to talk about BetMGM NFL odds. Additionally, curated odds boosts from Berry should hit the online sportsbook in the near future, too.
Even other sports and NFL content not directly associated with NBC Sports will now keep its focus on BetMGM lines. Simms’ podcast, Chris Simms Unbuttoned, is set to provide BetMGM listings for the 2022 NFL season and 2023 NFL Draft.
NBC Sports online platforms like its NBC Sports Edge also look set to take advantage of this new partnership.
NBC Sports Next and Fandango President, Will McIntosh, mentioned the company’s anticipation around its latest deal. McIntosh said:
“As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms. We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present.”