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The Traitors Faithful Riches is now live in New Jersey and on two platforms at once.
BetMGM Casino and Borgata Online both added the slot this week, timed to the premiere of “The Traitors: New Blood” on NBC Thursday night. The spinoff replaces the flagship show’s celebrity cast with 22 civilians chasing a prize pot worth up to $250,000.
Apart from New Jersey, the game also arrived on BetMGM Casino’s Michigan, Pennsylvania, and West Virginia platforms this week. A day later, BetMGM announced a separate rollout for Alberta and Ontario under a release aimed at its Canadian audience.
How The Traitors Faithful Riches Actually Works
The game title plays on the show’s central plot. Traitors plot in secret. Faithfuls try to catch them before the prize money runs out.
Games Global developed The Traitors Faithful Riches under an exclusive license from All3Media International, part of Banijay Entertainment. The slot runs on a 5×4 reel layout with 1,024 ways to win. Its three key features- the Traitors Bonus, bonus spins, and a special The Traitor Feature- borrow the show’s popular hooks directly: secret alliances, hidden rewards, and a jackpot paying off for outlasting everybody else at the table.
Oliver Bartlett, senior vice president of gaming at BetMGM, said:
“The Traitors has captivated millions with its blend of suspense and strategy … Television and movie IP is a key pillar of our content strategy, and our partnership with All3Media gives us an opportunity to build a lasting iGaming franchise.”
The Traitors Is BetMGM’s Second Reality TV Franchise Deal
BetMGM has been here before.
In March, the operator collaborated with developer Jogo Global and Banijay Rights to launch a run of Survivor-themed games, committing to build at least 10 titles together. The Traitors deal runs through a different Banijay arm and a different developer. However, the playbook is the same: license a hit reality format, hand it to a studio, ship on premiere night.
BetMGM now holds exclusive rights to build slots, table games, and non-traditional casino games based on The Traitors. The company said it’s planning more titles across multiple casino categories and formats. Terms of the deals were not disclosed.
New Jersey players can find The Traitors Faithful Riches on both BetMGM Casino and Borgata Online now, at real money stakes, inside a library of over 7,000 games.
Survivor launched a franchise in March. The Traitors followed this week. Betrayal, it turns out, plays just as well on a reel as it does on television.
Source: As reported by gamingintelligence.com.
