Fast-Rising Slots Developer Bluberi Intends To Come To NJ Casinos In 2025

Written By Grant Lucas on September 12, 2023
slot machines with bluberi logos

Just a few years ago, nobody could tell you what Bluberi was. Heck, even now, you might not be aware.

In a few years, though, Bluberi – an award-winning slot game developer – expects to make an impact on the New Jersey online casino world.

Based in Las Vegas but born in Canada, Bluberi has quickly turned a once-bankrupt brand into a rising slots power that has set its sights on expanding to NJ casinos by 2025.

“We’re going after the big licenses,” Casey Whalen, chief commercial officer for Bluberi, told Global Gaming Business Magazine. “Nevada is expected in 2024. New Jersey is lined up for 2025. Our plan is to be in 90 percent of all of North America by 2026.”

Wait, what is Bluberi?

Believe it or not, Bluberi dates back almost 30 years to Drummondville, Quebec. Andrew Burke, the CEO of the company, became one of the first Class II gaming suppliers in Canada. By the early 2000s, Bluberi rolled out several hit games, which resulted in a distribution deal with AGS.

In 2020, Burke came on as CEO – after serving as senior vice president of slot products at AGS. At the time, Bluberi was coming out of bankruptcy.

But between 2021 and 2023, the company quadrupled revenue. Much of the credit goes to Bluberi’s unique and popular games, headlined by Devil’s Lock, which features a cash-on-reels bonus.

Now you’ll frequently find Bluberi on Eilers & Krejcik’s top 10 performing slots after the company won Eilers awards for Top Performing Gaming from an Emerging Supplier (Devil’s Lock) and Most Improved Supplier at this year’s Eilers & Krejcik Gaming Slot Awards.

Could Bluberi join NJ online casinos soon?

Bluberi boasts over 25 years of industry experience, according to its website, also dubbing itself “the creators of action-packed gaming experiences.”

Just in the past few years, Bluberi has shown its aspiration to grow into a casino gaming power. And it’s looking for more.

Earlier this year, Bluberi partnered with Ruby Seven Studios to bring Bluberi’s land-based games to an online social casino with free-to-play games.

Certainly, this could open the door for Bluberi to enter the legal online casinos landscape.

“Our growth is very attainable,” Mike Brennan, Bluberi’s chief product officer, told Global Gaming Business Magazine.

“We can keep scaling what we’re doing, and as we open up more places, we have a fresh start. … And we’ve got some aggressive targets on where we want to be by 2026.”

Photo by PlayNJ
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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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