Goodbye 888poker, Hello Poker 8: New Jersey Welcomes New Online Poker Platform

Written By Grant Lucas on May 31, 2024
Poker cards on top of money pile for a story on Poker 8 launching in New Jersey.

New Jersey is sending out 888poker. And it has welcomed a new platform from 888, which now operates under the name evoke, known as Poker 8.

A day before the 55th World Series of Poker kicked off in Las Vegas, Poker 8 went live in the Garden State as well as Nevada, offering NJ poker players “superior game-play experiences,” according to a press release, as well as “smoother gameplay on desktops, laptops, and mobile phones (iOS & Android), quicker loading times, and exceptional overall player functionality compared to legacy poker platforms.”

“With a relentless focus on customer experience, our poker proposition has continually evolved and pushed the boundaries for online poker players globally for more than two decades,” Jeffrey Haas, chief growth officer at evoke, said in a statement. “The latest poker platform upgrade in America will deliver superior gameplay experiences for players in Michigan, New Jersey, and Nevada. We look forward to working with our partners at the World Series of Poker to leverage this technology to substantially enrich their customers’ online poker experience.

“Poker is a game of liquidity and network effects, and our Poker 8 upgrade will be a catalyst for expansion.”

Diving into details of New Jersey’s latest online poker platform

Poker 8 has operated in Michigan for a few years now. By expanding into Nevada and New Jersey, it helped WSOP NJ become part of the first group that tied together the three states.

In a press release, evoke noted that Poker 8 represents “a generational upgrade” in the company’s technology. That includes:

  • Robust Player Account Management (PAM) system
  • Integrated Customer Relationship Management (CRM) functionality
  • Exceptional iGaming to complement the poker experience

The iGaming facet allows for NJ online casino partners of evoke to integrate over 175 casino games, including progressive jackpots.

Poker 8 launch creates first NJ-NV-MI shared liquidity

Just a few weeks ago, 888 announced the expected shutdown of its poker platform as well as 888casino. At the time, execs expected the brand to go offline by June 3. That timeline has since been pushed to June 17.

Now, though, 888 has become evoke. And Poker 8 has laid New Jersey roots to replace its predecessor.

As a result, the “depth and breadth” of tournament and cash games has increased, thanks to the shared pool with Michigan and Nevada.

“It’s a monumental day to bring this new product to market in time for the 2024 World Series of Poker,” Ty Stewart, executive director of WSOP, said in a press release.

“While we will always strive to offer the biggest tournaments in the industry year-round, this is the time when players can enjoy exclusive satellites, promo.”

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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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