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New Jersey sportsbooks generated $77 million in September revenue, down 14.3% from a year earlier. Revenue declined more sharply than betting volume, with football wagers producing particularly weak returns for operators.
The New Jersey Division of Gaming Enforcement’s report showed revenue fell from $89.8 million in September 2025. Bettors placed $1.09 billion in wagers on completed events, down 3.6% from $1.13 billion a year earlier.
Online sportsbooks drove the revenue decline, while retail locations improved on last year’s results. Through September, statewide sports betting revenue reached $748.4 million, down 6.3% from the same period in 2025.
Sportsbooks keep 1.3% of football wagers
The DGE’s completed-event statistics showed football handle declined 15.3% to $318.8 million. Sportsbooks won $4.3 million from those wagers, down 76.4% from $18.1 million in September 2025.
Operators retained just 1.3% of football wagers, compared with 4.8% a year earlier. Across all completed events, sportsbooks retained 6.3% of wagers, down from 7.3% in September 2025.
Parlays attracted the most betting activity, with handle increasing 0.6% to $380.6 million. However, sportsbook win from those bets fell 10.5% to $45 million as the win percentage dropped from 13.3% to 11.8%.
Baseball produced stronger results for sportsbooks. Wagers increased 7.3% to $147.7 million, while sportsbook win climbed 186.5% to $6.5 million.
DraftKings narrows FanDuel’s revenue lead
FanDuel Sportsbook remained the online revenue leader with $24.7 million, down 34.4% from a year earlier. DraftKings Sportsbook followed with $21.3 million, a decline of 5.9%.
Together, the two brands accounted for 63.1% of online sportsbook revenue. FanDuel’s lead narrowed to approximately $3.4 million from $15 million in September 2025.
Bet365 Sportsbook ranked third with $6.6 million, up 21.2%. BetMGM Sportsbook followed with $6.3 million, down 10.7%, while Fanatics Sportsbook generated $4.9 million, a decline of 29.2%.
Caesars Sportsbook generated $3.2 million across its two reported operations, down 12.1%. Hard Rock Bet increased revenue 36% to $2.3 million, while theScore Bet fell 31.5% to $1.7 million.
BetRivers Sportsbook also improved, rising 15.4% to approximately $905,000.
Retail sportsbooks rebound to $4.1 million
Online sportsbooks generated $72.9 million, down 18.8% from September 2025. They accounted for approximately 94.7% of the state’s total sportsbook revenue.
Retail sportsbooks generated $4.1 million, compared with a collective loss of $13,173 a year earlier.
Meadowlands Racetrack led retail locations with $1.6 million, followed by Borgata at $1.1 million. Monmouth Park generated approximately $743,000.
Atlantic City’s casino sportsbooks combined for $1.8 million in revenue, compared with a loss of nearly $3 million in September 2025. Borgata’s recovery from a $3.4 million loss a year earlier accounted for much of that improvement.
Revenue and wagering trail 2025 through September
Wagers on completed events in the NJ sports betting market totaled $8.30 billion through September, down 4.1% year over year. Online sportsbook revenue declined 6.4% to $730.8 million, while retail revenue remained nearly unchanged at $17.5 million.
FanDuel led the year-to-date online market with $286.8 million, down 10%, while DraftKings generated $195.2 million, a decline of 12.3%. Fanatics, BetMGM and bet365 remained ahead of their 2025 totals, with increases of 8.2%, 6.9% and 35.7%, respectively.
