Novibet Preparing NJ Launch Plans Via Caesars Entertainment Market Access Deal

Written By Chris Imperiale on August 12, 2022
Caesars Entertainment Mobile on Laptop

The company Logflex MT Holding Limited, known as Novibet, is partnering with Caesars Entertainment to help expand into North America. The European gaming provider is already active in several countries overseas, and now will launch in New Jersey in the near future.

Novibet’s latest deal with Caesars secures the operator market access in the Garden State for 10 years. It still needs to obtain the proper licenses and receive government approval, but Novibet could go live in NJ in 2023.

The partnership includes both an iGaming license for an online casino in the NJ gambling market, in addition to an online sportsbook.

The operator also plans to enter Pennsylvania at the same time with this partnership.

Novibet will enter NJ thanks to Caesars

Novibet announced the deal with Caesars earlier this week. It now has plans in place to launch in both NJ and PA with assistance from the established gambling giant.

Currently, Caesars features its own sports betting app in more than 10 states across the US, including NJ.

Novibet isn’t stopping there, either. It intends to roll out its online casino and sportsbook in Mexico, as well as Ontario, Canada.

The Chief Executive Officer of Novibet, George Athanasopoulos, discussed his brand’s latest ventures. He said:

“The expansion of our iCasino platform into new regulated markets, including in North America, is a major pillar of our growth strategy. We’re pleased with our progress against this initiative as evidenced by our expanded partnership with Caesars Entertainment that now provides us with market access to New Jersey and Pennsylvania to address the significant OSB and iGaming opportunities in those states, as well as our new partnership with Big Bola to introduce our highly regarded iGaming and OSB products to players in Mexico later this year.”

Athanasopoulos adds the company expects to “replicate this success in the new North American markets we enter by remaining true to our operating disciplines and leveraging the proven popularity of our product offerings that feature more than 5,000 video slots, 220 live table games and 180 progressive jackpot games from over 120 online content providers as well as an innovative sports betting offering following the receipt of required respective regulatory approvals.”

More about Novibet

Novibet has been providing online sports betting and casino services in Europe since 2010. As Athanasopoulos touched on, its casino product showcases more than 5,000 gaming titles from over 120 providers.

As for its sportsbook, Novibet prides itself on offering its own proprietary betting platform that utilizes official world leading data. The operator includes its own algorithms that create lots of exciting betting markets for a wide range of sports and live in-game lines.

Novibet is also in business with Microsoft. Its platform is fully hosted in the Azure Cloud, which gives Novibet information about scalability and more within the industry.

NJ bettors can start looking out for a Novibet online casino and sportsbook sometime in 2023.


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Chris Imperiale

Chris Imperiale covers legal sports betting and casino gambling in New Jersey and Pennsylvania. He has a journalism degree from Rutgers University and was formerly on staff at Bleacher Report.

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