‘Strong Momentum’ Of Caesars NJ Casino Bolstered By EveryMatrix Partnership

Written By Grant Lucas on December 8, 2023 - Last Updated on April 10, 2024
logos for everymatrix, caesars palace online casino and caesars sportsbook for a story on a new partnership in new jersey

The New Jersey online casino space is getting yet another infusion of EveryMatrix content.

Based out of Malta, the iGaming content provider agreed to a partnership with Caesars Digital to bring EveryMatrix titles to Caesars Palace Online Casino in the NJ online casino landscape.

As a result, Caesars will offer games from the EveryMatrix in-house studios, which the company boasts as “the world’s largest library of online-mobile games.”

“Caesars is one of the most iconic brands in the US,” Erik Nyman, president of EveryMatrix Americas, said in a press release, “and we are very excited to bring our unique games and aggregation capabilities onboard with them, enabling them to elevate their already strong momentum in iGaming.”

EveryMatrix expands NJ online casino presence with Caesars deal

One of the forefathers of online casino gaming in New Jersey, Caesars Palace Online Casino NJ has seen the Garden State go from a fledgling industry in 2013 to a $7 billion empire a decade later. In terms of revenue, Caesars is part of a group that has reported the fourth-highest total over that time.

Now, Caesars Palace looks to capitalize on a growing content provider in EveryMatrix.

“We are thrilled to add a new collection of popular titles to the growing iGaming portfolio we have across our platforms,” Matthew Sunderland, senior vice president and chief iGaming officer at Caesars Digital, said in a statement.

“This partnership with EveryMatrix brings exciting games online for players in multiple jurisdictions, something we know they’re interested in seeing more of going forward.”

The deal not only applies to the Caesars Digital platform in New Jersey. EveryMatrix also obtained licenses to supply games in Michigan, West Virginia and Ontario, Canada.

What EveryMatrix brings to Caesars Palace NJ

EveryMatrix is no stranger to legal online casino gaming.

In July, the company partnered with WynnBet Casino NJ before the platform was shut down the following month. Then, in October, EveryMatrix entered into an agreement with betPARX to become the online casino’s leading content aggregator.

Popular Armadillo Studios titles from EveryMatrix include:

  • Book of Armadillo
  • Franksylvania
  • Mythological Mayhem Supreme Streaks
  • Armadillo Goes West
  • Fortune Dragon Queen Exotic Wilds
  • Hot Hot Honey
  • Wild Willy’s Gold Rush

As for Caesars Palace Online Casino, which debuted as a standalone app in August, adding EveryMatrix content further bolsters its platform. The online casino has followed “exactly the script” that Caesars executives expected, according to a company call last month.

Eric Hession, CEO of Caesars Digital, highlighted that Caesars Palace Online Casino has attracted more online slots players, which, in turn, led to significant increases in revenue.

“As we head into 2024, we believe that our product in both sports betting and iCasino are significantly improved from prior periods and quite competitive.”

Photo by EveryMatrix
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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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