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G2 Digital has launched a new iGaming operator in New Jersey, Vegas Club Casino, adding to the crowded market.
The new platform is operating under a market access deal with Caesars Entertainment and licensed by the NJ Division of Gaming Enforcement. The Garden State is now home to nearly 30 New Jersey online casinos, with Vegas Club being the second to launch last month.
The new operator has been live since late June. July’s numbers will offer a better read on its performance once the DGE publishes NJ online casino revenue next month.
Who’s behind Vegas Club Casino?
Greg Carlin and Dan Alexander founded G2 Digital with the goal of recreating the classic Vegas casino experience.
Both are industry veterans with New Jersey experience: Carlin co-founded and led Rush Street Gaming and Alexander helped launch PlayStar Casino NJ.
Carlin and Alexander have prioritized long-term relationships rather than short-term profits, which is reflected in the operator’s NJ online casino bonuses and rewards.
Carlin said in a statement:
“Creating a great online gaming experience means delivering authentic excitement, real player protections, and the feeling that every player is a VIP.
“Vegas Club Casino combines the timeless appeal of classic Las Vegas with the transparency and security of a fully regulated online casino. We look forward to earning players’ loyalty through fair play and a fun, exciting experience.”
New Jersey appears to be Vegas Club Casino’s first market entry since G2 Digital’s founding in 2022, when Carlin launched the company to pursue opportunities across the gaming industry.
Second platform to launch in June
New Jersey welcomed multiple new operators last month. Earlier in June, Ember Casino launched a platform.
Both operators are in one of the largest iGaming markets in the country, offering online slots, table games, and live dealer titles.
The online vertical outperformed retail properties in June for the first time ever. That’s a shift from past years, when Atlantic City casinos typically dominated headlines during the summer months.
Online casino platforms have become the No. 1 gambling option in New Jersey, in terms of revenue. It has produced more earnings than the retail market for nearly a year straight.
