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Bet365 has officially launched Wazdan’s award-winning slot portfolio in New Jersey.
This marks a major expansion of an existing global relationship that has spanned several markets, including in the UK, Greece, Bulgaria, Ontario, and now the New Jersey online casino market.
Bet365 Casino is looking to acquire more market share in the Garden State.
What it means for New Jersey players
The rollout grants bet365’s New Jersey players exclusive access to Wazdan’s most popular titles:
- 36 Coins Grand Gold Edition
- Sizzling Eggs Grand Platinum Edition
- 30 Coins Grand Gold Edition
More than flashy names, these titles feature Wazdan’s proprietary mechanics, which include Cash Infinity, Hold the Jackpot, and Collect to Infinity. They are designed to build lasting player engagement.
In 2024, Wazdan won the Best Game Provider (Silver Winner) in the CasinoWOW Awards and Most Innovative Slot Provider in the SlotsWise Awards.
Izabela Słodkowska‑Popiel, Wazdan’s head of account management for North and Latin America, emphasized the importance of this launch.
“Bet365 is a highly valued partner with whom we’ve established vast projects across key regulated markets. Our launch in New Jersey marks another major milestone in a state that shows rich demand for captivating iGaming content.
“We’re excited about the road ahead and look forward to strengthening our global collaboration with bet365 in both existing and emerging jurisdictions, as we continue to offer premium gaming experiences.”
A bet365 spokesperson echoed the enthusiasm:
“We are delighted to partner with Wazdan to bring their exceptional portfolio of games to our players in New Jersey.
“This launch is another significant step in our continued North American expansion, and we look forward to building on our flourishing partnership.”
Bet365 makes a move
Bet365’s partnership with Wazdan reflects its broader continental ambitions. Though already well‑known internationally, penetrating deep into regulated US states like New Jersey is an ultimate goal.
For Wazdan, this development comes amidst a strategic expansion spree. In recent years, the Malta‑based developer has sealed deals across multiple New Jersey platforms – including BetMGM, Tipico, Hard Rock Bet, Caesars, and PlayStar – all facilitated via Light & Wonder’s aggregation system. These prior alliances laid the groundwork, enabling a seamless integration onto bet365’s platform.
From a player’s perspective, the benefits are clear. Bet365 adds powerful retention tools and a broader slot assortment to its library, while Wazdan continues to expand in a high‑value regulated market. This partnership brings richer promotions, immersive slot mechanics, and fresh content.
As the July sun settles over New Jersey, this partnership shines bright. With bet365’s expanded portfolio and Wazdan’s innovative design, New Jersey slot lovers can expect a thrilling ride ahead.
