Rush Street Interactive is bolstering its New Jersey online casino offerings at BetRivers Casino thanks to a partnership with Boom Entertainment.
The New York City-based digital slots provider reached an agreement with Rush Street to integrate two of its top-performing games with BetRivers. This summer, both Goose the Gold and Lucky Money Tree hit the NJ online casinos landscape with more titles expected to come later on.
“We’re very excited to bring our innovative, mobile-designed online casino games to BetRivers in the state that started it all,” Phil Welty, Boom Entertainment GM of casino content, said in a statement. “Rush Street Interactive has been a fantastic partner for us. They’ve fully supported our vision to innovate gameplay while providing an intuitive user experience.”
NJ online casinos welcomes Boom-ing titles
Boom Entertainment comes to New Jersey after already receiving licensing as an online casino game supplier in Michigan, Ontario and West Virginia. Boom also holds interim authorization in nearby Pennsylvania.
“We’ve been very pleased with the success of Boom’s games at BetRivers in other states,” Richard Schwartz, CEO of Rush Street Interactive, said in a statement. “They’ve designed innovative games that match the preferences players tell us they want and will differentiate the BetRivers brand even more in the robust and very competitive New Jersey market.”
Along with Goose the Gold and Lucky Money Tree, Boom Entertainment expects to integrate Money Mansion into the BetRivers Casino NJ game offerings. More titles expect to go live later in 2023.
“These aren’t the same old games you’ve seen in casinos for the last twenty years,” Welty said.
“We’ve designed these games from the ground up to fully maximize the capabilities of the current generation of smart devices and to bring a fresh, fun casino gaming experience to today’s players.”
Could Boom Entertainment expand elsewhere in NJ
Boom gets its entry into New Jersey eight years after coming to life. That’s right: Boom Entertainment was founded in 2015, two years after NJ online casinos first launched.
But Boom Entertainment has quickly established itself as a reputable online gaming partner, as the company also provides sports betting technology for Golden Nugget Online Gaming and the NBC Sports Predictor app.
As Golden Nugget also stands as a minority investor in Boom Entertainment, perhaps the Golden Nugget NJ online casino could soon feature Boom titles.