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Hard Rock Bet is welcoming NASCAR Hall of Famer Dale Earnhardt Jr. as its newest ambassador, the operator announced. Earnhardt is expected to engage in all of Hard Rock’s offerings, which include Hard Rock Bet Sportsbook and Hard Rock Bet‘s online casino.
Hard Rock is a major player in the sports betting and online casino industry in the Garden State. However, the company has other well-known products that Earnhardt is going to be involved in.
NASCAR fans and Hard Rock customers will have the opportunity to engage with Earnhardt in numerous ways, which include sports betting picks and face-to-face experiences. The Hall of Fame driver is excited about the partnership, he said in a statement:
“Hard Rock is such a historic and iconic brand. I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me.
“They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together.”
New Earnhardt slot coming to Hard Rock
Because of the latest partnership, Hard Rock fans are being treated to a new slot, called Full Throttle with Dale Earnhardt Jr. However, the game won’t appear in the operator’s flagship online casino.
The game will be made available on the Hard Rock Neverland Casino and the Jackpot Planet apps, which are different from the real money online casino platform. The new slot is free to play.
Hard Rock did not provide details of the games, other than an expected release date of spring. The slot appears to be a 5×6 reel with images of Earnhardt, along with other NASCAR features such as cars and helmets.
The company is also dropping new Earnhardt merchandise, which includes t-shirts, hats and hoodies. In addition, some of Earnhardt’s favorite meals will be included at select locations, including Atlantic City, on NASCAR race days.
