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Hard Rock has recently opened a customer service location inside its retail facility in Atlantic City for questions and concerns regarding its online product.
As an Atlantic City casino, Hard Rock has the luxury of creating an omnichannel experience for players. Doing so in South Jersey gives customers a chance to connect even more with the Hard Rock Bet platform.
A ‘connected entertainment experience’
New Jersey online casinos that have retail properties in Atlantic City can have a leg-up, especially when it comes to service to customers. Players near Atlantic City who have inquiries about the app can get their questions answered in person.
The new service center appears to be open 24/7, something Casino SVP Grant Williams believes is a necessary function to have.
“We want to meet our players wherever they are, hear their feedback on our product, and forge more personal, face-to-face relationships.
“It’s our goal to create a more connected entertainment experience however and wherever someone interacts with the Hard Rock brand.
“Whether on Hard Rock Bet or in-person in Atlantic City, we want players to be able to immerse themselves in the brand’s legendary hospitality, play their same favorite games, and take advantage of our loyalty program to earn incredible rewards through Unity by Hard Rock.”
In addition to asking general questions, customers can also demo online games in the customer service area. It’s a pressure-free way for players to learn how to play certain slots or table games without risking real money.
It’s clear that Hard Rock is putting a premium on in-person customer service for its online platform.
