New Jersey Regulators Will Begin Breaking Down Monthly Gambling Revenue By Individual Operators

Written By Grant Lucas on April 2, 2024
Image of a bettor wagering at FanDuel Sportsbook for a story on New Jersey changing revenue reports to break them down by individual skins

For years, we have speculated who the top operators are in New Jersey. Starting April 16, we will now have more definitive evidence.

According to the Division of Gaming Enforcement, the state will change the way it presents revenue reports for online casinos in New Jersey and NJ sportsbooks.

In order to “increase transparency” regarding those reports, the DGE will begin breaking down revenue by each individual skin rather than by licenseholder.

New data will create better transparency for New Jersey gambling revenue

For years, the DGE each month has consolidated revenue from iGaming and sports betting by the land-based Atlantic City casino partner, grouping every online skin into one format.

This month, which will feature NJ online gambling revenue and NJ sports betting revenue from March, the DGE will present data by individual operator.

On top of that, the DGE will re-release revenue figures for January and February “to include this enhanced level of detail.”

“By providing more detailed, skin-level revenue information,” the DGE said in a statement, “stakeholders and the public will have a clearer understanding of the performance of individual iGaming and sports wagering operators.”

Finally answering the question: Who’s No. 1?

Since getting into the New Jersey sports betting landscape, and then into the world of NJ online casinos, FanDuel has been considered the king of legal gambling operators in the Garden State.

Many believe FanDuel Casino NJ has propelled the Golden Nugget license to $2.1 billion in revenue through 2023. Certainly, FanDuel Sportsbook NJ has carried the load in getting Meadowlands Racetrack to $1.9 billion in sports betting revenue, by far the No. 1 mark in the state.

But it has all been speculation based on loose data — such as Eilers & Krejcik noting how FanDuel leads the nation in retention rates — and outspoken thoughts from company CEOs during earnings calls — like DraftKings CEO Jason Robins noting during a call that “we are winning.”

In two weeks, we will have official data from the DGE to accurately and finally answer the question: “Who’s No. 1 in New Jersey.”

Photo by Wayne Parry / AP Photo
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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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