Bet365 is attempting to expand its footprint, especially on the east coast states, including the Pennsylvania and New Jersey online casino industries.
The operator partnered with game manufacturer Play’n Go to bring more popular slots to customers in the Garden State.
Play’n Go is considered one of the top game companies in the online casino space. It offers plenty of titles for iGaming players in New Jersey, which Bet365 Casino NJ hopes to use in order to increase its market share.
New Jersey one of ‘important markets’ for Play’n Go
Play’n Go has established relationships with several NJ online casinos. In fact, bet365 is the company’s sixth in the state. The operator has already made 50 slots available to players.
Play’n Go is live in five US states and 30 markets around the world. New Jersey will get to experience some classics including:
- Book of Dead
- Rise of Olympus 100
- Colt Lightning
Bet365 and Play’n Go have a successful relationship in multiple European markets. The two are hoping to bring the same magic to New Jersey, one of the leading iGaming markets in the US.
“Adding an operator of bet365’s caliber is always exciting and we’re looking forward to seeing our games live with them in New Jersey, one of our most important markets. It’s been a great year for Play’n GO in the US, and we’re proving that a sustainable, player-safety-led approach is the way to success in all regulated markets,” Magnus Olsson, chief commercial officer for Play’n Go, said in a statement.
“We’re looking forward to many years of prosperity with bet365 in the United States, replicating our joint success back in Europe where our businesses first began working together.”
The addition of more slots is certainly going to help bet365’s cause in the Garden State.
“We are proud to extend our partnership with Play’n GO into the New Jersey market,” a bet365 spokesperson said. “We’re determined to offer the best player experience in every market we operate in, and adding Play’n GO’s content to our platform is important to that mission.”
Bet365 makes another push for prominence among NJ online casinos
Partnering with Play’n Go is further evidence of bet365 attempting to grow in an extremely important US market. The operator launched in the Garden State back in 2020. Results have been rather underwhelming to this point, though.
Around four years into the NJ market, bet365 has managed just $10.5 million in YTD revenue, which is an average of $1.3 million per month (through August).
Bet365 has attracted many headlines in neighboring state Pennsylvania, where the operator went live in July. During its first full month in August, bet365 produced $3.1 million alone, more than double New Jersey’s average per month in 2024.
It’s certainly probably that the company is going grow in Pennsylvania, which shares a chunk of players from the Garden State who cross state lines on a daily basis.
While bet365 is certainly ramping up in the Keystone State, it appears to be doing the same in New Jersey, as both are important to the success of the company.
