It’s a case of addition by subtraction in the New Jersey online gambling market. Stardust Casino has “officially” relaunched under Boyd Gaming, while Pala Casino is no more.
Boyd, a one-time operating partner of Atlantic City‘s Borgata Hotel Casino & Spa, and FanDuel brought the iconic Stardust brand to the NJ online casinos space in 2021, replacing Betfair in the process. The Stardust online casino operated and reported revenue under Golden Nugget Atlantic City‘s license.
Las Vegas-based Boyd purchased Pala Interactive for $170 million in November 2022. The new Stardust online casino will operate and report revenue under Borgata’s NJ casino license.
Stardust Casino NJ makes debut in New Jersey – again
Two years after Boyd and FanDuel debuted Stardust in New Jersey, the online casino is set to go live once again.
Pala’s users and relevant account information moved over to the new Stardust Casino NJ.
Got it? Maybe? Good enough.
The big takeaway here is that Stardust Casino NJ is still available to online gamblers in the Garden State.
Still awaiting details for Stardust Casino in Pennsylvania
Boyd has not yet released details about its plans for Pennsylvania‘s Stardust online casino. Boyd owns and operates more than 25 casinos and racinos in several states, including Valley Forge Casino Resort in King of Prussia.
In 2016, Boyd sold its 50% share of Borgata to its AC operating partner, MGM Resorts International. The $590 million deal was completed in 2016.
Borgata, Atlantic City’s most profitable casino, is celebrating its 20th anniversary in 2023.
History of Boyd, Stardust dates back to Las Vegas
Back to the Stardust and Boyd’s history with the famous (infamous) Sin City casino.
Boyd Gaming acquired the legally troubled Stardust Resort & Casino in 1985. The casino stood on the north end of the Las Vegas Strip from 1958 until 2006. In 2007, Stardust was imploded.
Genting Group’s Resorts World Las Vegas sits on the site today.
As for FanDuel? Well, the largest US online sportsbook operator will be just fine.
Boyd actually owns a 5% stake in FanDuel, which Flutter Entertainment plc owns. The Dublin-based gambling company wisely bought the daily fantasy sports brand in 2018 before the US online sports betting boom.