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Hard Rock Bet Casino is teaming up with RLX Gaming, the U.S. arm of Relax Gaming, to deliver its renowned portfolio of slot games directly through one of the state’s top-rated apps.
Starting now, New Jersey online casino players players accessing the Hard Rock Bet Casino app will see beloved RLX Gaming hits such as Temple Tumble, The Great Pigsby, and Bill & Coin, alongside the company’s newest releases.
This collaboration significantly boosts Hard Rock Bet’s content offering, which already exceeds 3,300 titles on its dynamic platform. It reached the 3,000 milestone in June.
RLX Gaming expands into NJ
Hard Rock Bet’s app isn’t just expansive—it’s smart. Featuring a sleek, personalized interface, it streamlines game discovery and delivers tailor-made experiences, further highlighted by popular features like weekly Legendary Reward Drops and seamless integration with Unity by Hard Rock for an omni-channel gaming journey.
For RLX Gaming, and the broader Relax Gaming Group, this marks a pivotal step in deepening their presence in the fast-growing North American market. As Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said in a statement:
“Partnering with Hard Rock Bet Casino marks an exciting milestone for RLX Gaming as we expand our presence in North America. Hard Rock Bet’s commitment to providing exceptional entertainment aligns perfectly with our mission, and we look forward to delivering engaging slot experiences to players in New Jersey.”
Rich Criado, Vice President of Casino at Hard Rock Bet, sees the deal as a win for their players:
“Our players are at the center of everything we do at Hard Rock Bet, and this partnership with RLX Gaming means even more exciting choices for them. From fan favorites to the newest releases, we’re thrilled to bring a wider variety of engaging and entertaining games to players in New Jersey, all within our top-rated Hard Rock Bet Casino app.”
This collaboration is yet another stamp of expansion for RLX Gaming in the Garden State. Earlier in 2024, the content supplier entered NJ via PlayStar, and also struck deals with major operators like DraftKings.
For NJ casino fans, the bottom line is clear: more choice, more excitement, and an uptick in high-quality gaming options—all delivered through an already stellar app experience.
Hard Rock is also building on its portfolio of games, along with the improvements the operator made to its online lobby. Because of the new personalized features, RLX games could show up right away for players.
