Hard Rock has been building momentum in the New Jersey online casino space. According to Grant Williams, Hard Rock Digital’s SVP of casino, the operator has added nearly 1,000 new games since launching. Its new partnership with Aristocrat Interactive, announced on Tuesday, is going to bring even more to the table.
Hard Rock Bet is an important and popular option in the NJ online casino landscape. The brand finished sixth in May revenue among the 32 platforms in the Garden State.
Aristocrat is bringing many of its most popular titles over to Hard Rock, which could help increase Hard Rock’s revenue totals.
Hard Rock introduces new, exiting online casino slots
Aristocrat is one of the more well-known and well-respected online casino manufacturers. While Hard Rock Bet NJ has quietly upgraded its casino offerings, its partnership with Aristocrat can possibly change the game.
Aristocrat has some of the most popular titles on the market, as some are coming to Hard Rock’s platform. Those include:
- Buffalo
- Firelight II
- Twilight Forest
- Frog of Riches
- Secrets of the Phoenix Elements
“The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can,” Williams said in a press release.
“Since launching Hard Rock Bet in New Jersey, we’ve increased our casino offerings by nearly 1,000 games and are excited to continue adding unique gaming experiences to our top-rated platform.”
The Buffalo slot was first offered on New Jersey online casinos in 2023 and has quickly climbed the ranks. Buffalo, known as a popular retail slot, has maintained the same popularity online, too.
The Eilers-Fantini Central Game Performance Database revealed that Buffalo generated the most gross gaming revenue (GGR) in November 2023. The fact that Hard Rock is able to offer the game to players could easily enhance the platform.
Where Hard Rock stands among other Garden State online casinos
It’s no surprise that DraftKings and FanDuel are the top two online casino operators in New Jersey. The two generated $42.2 million and $40 million, respectively, in May. The following platforms rounded out the top five:
- BetMGM: $22.8 million
- Borgata: $18 million
- Caesars: $12.4 million
Hard Rock finished sixth, producing nearly $9 million in May, ahead of BetRivers. Hard Rock has been consistent with production in 2024:
- January: $7.9 million
- February: $8.8 million
- March: $9 million
- April: $8.9 million
- May: $9 million
The addition of games, as Williams alluded to, has undoubtedly helped. The Hard Rock license generated just $6.2 million in September 2023.
It’s possible, and even probable, with the inclusion of Aristocrat’s games, Hard Rock is going to clear $10 million sooner rather than later.
Generating another $3 million a month to overtake Caesars as a top five operator isn’t going to be easy. However, the operator has increased revenue by nearly that much since September. It’s possible it can do it again over the next several months.
