New Jersey Quietly Welcomes Jackpot City Online Casino To Gambling Landscape

Written By Grant Lucas on May 29, 2024
Rocket launches in front of New Jersey city skyline

After more than a decade of legal online casinos in New Jersey, the industry still finds ways to grow.

But the latest newcomer did so with far less fanfare than most others.

Jackpot City quietly went live in the Garden State in March, leveraging an agreement with its land-based partner Golden Nugget.

New Jersey represents the second state for the operator after it first went live in Pennsylvania in December.

Yet, while new to the online gambling scene in the Garden State, Jackpot City actually has plenty of experience in the vertical. Now, it attempts to make an impact in the well-established landscape of NJ online casinos.

Soft launch leads to soft start for Jackpot City Online Casino

Jackpot City has just two months of action in New Jersey. And because the platform has only dipped its toes into the NJ gambling waters as opposed to cannonballing in with aggressive marketing, only a few players appear to have taken advantage of New Jersey’s latest online casino.

According to the Division of Gaming Enforcement, Jackpot City has reported just $141,255 in revenue since launching: $25,348 in April after $115,907 in March.

Jackpot City may be new to the Garden State, but the brand has a long-established reputation in the world of online gambling.

According to its website, Jackpot City came to be in 1998 “and continues to be a stalwart name in the industry” with operations in the United Kingdom, Canada and Latin America, among others.

As the website details:

“Jackpot City is home to hundreds of exciting online and mobile casino games, from slots to table games. The best part? New titles are added to the mix on a regular basis, eliminating any risk of boredom!”

While still in its infancy and likely with plans to grow, as of now, Jackpot City NJ features just over 100 slots to complement a select few table and live dealer games from reputable partners such as Light & Wonder, IGT, Netent, and Evolution.

New Jersey ‘a core state’ for Jackpot City

As reported by PlayUSA, Chris Canas, a spokesperson for Jackpot City parent company Digital Gaming Corp., noted that the platform intends to add more games each week. He added that New Jersey represents a key component to Jackpot City’s overall success.

“New Jersey is a core state in our US casino strategy,” Canas told PlayUSA.

“We know players in the state have many online casinos to choose from, and our goal for Jackpot City Casino is to become their casino of choice through a rewarding and entertaining experience.”

Jackpot City joins a Golden Nugget team that leads the industry in NJ online gambling revenue at over $2.3 billion since 2013.

That group includes FanDuel Online Casino NJ, which has reported $159.96 million in 2024 that is second only to DraftKings. Other online casinos partnering with Golden Nugget include Golden Nugget Online Casino NJ, BetRivers Online Casino NJ and Betway.

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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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