To Top

New Jersey Senate Advances Trio of Responsible Gambling Measures

Three New Jersey gambling bills would tighten ad rules, increase customer transparency, and expand self-exclusion measures
New Jersey lawmakers advanced responsible gambling bills targeting customer account limits, gambling ads, and self-exclusion rules.
Photo by Dennis MacDonald/Shuterstock
Corey Sharp Avatar
3 mins read
Share Share
Copy link Share on X Share on Facebook Share on Reddit Share via Email

New Jersey lawmakers advanced three responsible gambling bills through the Senate on Thursday, continuing a broader 2026 push toward tighter consumer protections for online sports wagering and iGaming players.

Here are the three bills that passed on Thursday:

  • S3419: Requires sports wagering licensees to adopt and publish rules governing wagering account limitations and to notify patrons when accounts are limited.
  • S2356: Requires Division of Gaming Enforcement to arrange study and implement certain language requirements in gambling advertisements; restricts advertisements and promotions in certain locations.
  • S2362: Requires those on self-exclusion lists to watch educational and counseling videos prior to removal from self-exclusion lists; permits third-party requests for individuals to be excluded from gambling under certain circumstances.

The Legislature passed two other responsible gambling bills earlier this month.

Identical bill passes on Senate side

Senate Bill 3419, introduced by Sen. Paul Moriarty, is a companion bill to A4002, which was one of the bills that advanced earlier this month in the Legislature. It’s clear that these ideas are shared on both sides of the aisle.

The legislation states that New Jersey online sportsbooks must govern limitations placed on customer accounts. Those procudures require approval from the Division of Gaming Enforcement (DGE).

Operators also must “provide written notice and an explanation for any limitations imposed.”

Morarity’s office told PlayNJ that no major amendments were made to the bill, other than spelling corrections.

Gambling language study

S2356 would require the DGE to conduct a study involving the language used in advertisements for New Jersey online casinos and sports wagering operators. The study would evaluate whether:

  • Certain words or phrases resonate with members of the public
  • Certain words or phrases are more likely to cause persons engaged in gambling activities to bet responsibly
  • The placement of words and phrases in different locations on an advertisement may better draw the attention of viewers
  • The size of the font and any distinguishing features of the text, such as bold or underline, may emphasize the message for members of the public
  • The use of different messages would be more effective in reaching problem gamblers, persons on the list of self-excluded person and underage gamblers
  • The repeated use of the same words and phrases diminishes their effectiveness

The DGE would have 12 months to complete the study for review under the proposal.

“The division will then review and use this study as the basis for developing not less than three, but not more than 10 key words or phrases to be included in advertisements for casino games and sports pools, in addition to language already required, such as ‘If you or someone you know has a gambling problem and wants help, call 1-800 GAMBLER.'”

One of the key amendments of the bill is this added statement:

“Ensuring that such advertising and promotions are prevented to the extent practicable, from being placed in or near locations, such as schools or college campuses, or on media which would predominantly target underage or other prohibited persons, including those on the list of self-excluded persons.”

Self-exclusion education videos

There are requirements for those wanting removal from the self-exclusion list, according to S2362.

The underlined language in the bill, which indicates it as a new matter, establishes the following procedures for self-excluded individuals:

“Which shall include a requirement that those seeking removal from the list of self-excluded persons review educational and counseling videos concerning the risks associated with gambling, coping strategies, resources available for continued support, and any other information or content as may be appropriate, as determined by the commission, prior to removal.”

The trio of bills adds to a growing list of responsible gambling initiatives introduced in New Jersey this year. Lawmakers and regulators continue examining how to balance one of the nation’s largest online gambling markets with stronger consumer safeguards.

About the Author
VIEW ALL POSTS
Corey Sharp

Lead Writer

Corey Sharp joined Catena Media in 2022 and is the go-to expert for New Jersey gambling. Born and raised in Philadelphia, PA, he previously worked for the Philadelphia Inquirer and NBC Sports Philadelphia as a sports journalist and content producer. In Corey’s role as Lead Writer for PlayNJ, he works alongside a talented team of expert journalists and analysts to bring you the most comprehensive and accurate coverage of gambling news in New Jersey. Corey’s contacts around the industry makes him a trusted source. Corey produces daily stories and features about the gambling space. Corey graduated from Holy Family University in Philadelphia with a bachelor’s degree in sports management.

VIEW ALL POSTS