Growing NJ Presence, Play’n GO Inks Online Casino Deal With BetRivers

Written By Grant Lucas on February 21, 2024
Image of two businessmen shaking hands for a story on Play'n GO and BetRivers entering into a New Jersey online casino partnership

Play’n GO finished 2023 in historic fashion, and now the software company is off to a big start in 2024.

The Swedish-based group announced a “significant expansion” of its partnership with Rush Street Interactive, according to a press release. As a result, Play’n GO now offers its content to online casinos in New Jersey.

Specifically with BetRivers Casino.

With this partnership comes a library of games from Play’n GO that, if you have ever taken part in online casino games in West Virginia recently, will be very familiar to you.

“We have always firmly believed that our games would appeal greatly to the US market,” Magnus Olsson, CEO of Play’n Go, said in a statement, “and this partnership with Rush Street Interactive, one of the most experienced and trusted online operators in North America, is a great opportunity to introduce our games to that audience.”

Plenty of Play’n GO games coming to BetRivers NJ

As well as extending its catalogue of games to players in Michigan, Play’n GO bolstered its presence in New Jersey by entering into a partnership with Rush Street Interactive.

Thanks to that deal, BetRivers Casino NJ will feature some of Play’n GO’s top titles, which include:

  • KISS: Reels of Rock
  • Fire Joker
  • Rise of Merlin
  • Colt Lightning
  • Reactoonz
  • Invading Vegas

“Just a week after our expansion into West Virginia with BetRivers, we are delighted to further solidify our relationship by launching the brand in New Jersey,” Olsson said.

Added Richard Schwartz, CEO of Rush Street:

“At BetRivers, we offer our players an immersive and entertaining gaming experience, so this partnership with Play’n GO makes perfect sense for us to expand our offering to include Play’n GO’s portfolio of popular titles. Play’n GO has an impressive game catalogue and we are thrilled to bring their innovative and top quality games to our BetRivers players.”

Hot start to year for Play’n GO continues with Rush Street deal

The partnership expanding Play’n GO’s presence in New Jersey comes on the heels of an award-winning showing at the ICE Conference in London. There, at the inaugural iGB Digital Media Awards, the company earned the “Best In-Class” title, which recognizes creativity, quality and consistency of gaming content.

The hits don’t stop there for Play’n GO, which announced last month that December proved to be the company’s best month ever. According to the company, Play’n GO saw a record number of active players, rounds played and gross gambling revenue in the last month of the calendar year.

Certainly that was helped by the release of Piggy Blitz, which became the number one new release in New Jersey, according to Play’n GO. Piggy Blitz made its Garden State debut with BetMGM.

Photo by PlayNJ
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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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