The long-rumored Tipico Casino launch is finally a go.
The company sent out a press release on Wednesday announcing the stand-alone product is live. So far, New Jersey is the first and only US market where the product is available. However, there are plans to expand into other markets,
The Garden State makes sense based on the fact NJ online casino revenue has exceeded $100 million nine out of 10 months this year. This includes reporting $122.6 million for September, which is the latest all-time high. This is a big reason why Tipico is debuting its casino product to NJ players.
“With a growing number of U.S. states open or regulating legal online casino activity–driving an average of $100 million in gross gaming revenue each month per state–this addition to our suite of products will be a key driver of growth for Tipico in North America in 2022,” Adrian Vella, Tipico US CEO, said in the press release.
What we know about Tipico Casino so far
Users are not going to find an extensive catalog of games. There are 31 slot titles (the desktop version has 55) and four variations of blackjack. There is also a top games menu that includes several popular titles. The company said over time the plan is to roll out hundreds of games from a wide variety of studios including Scientific Games, NetEnt, High5, Everi, Gaming Realms and Inspired Gaming.
At the moment, top games offerings include:
- 88 Fortunes
- American Roulette
- Monopoly Mega Movers
- Quick Hit Super Wheel
- King of Babylon
For those who prefer blackjack, besides the traditional version, there are three additional titles.
- Super Fun 21 Extreme
- 777 Blazing Blackjack
- Zappit Blackjack
Ocean Casino Resort’s expanding online portfolio
Tipico has a market access deal with Ocean Casino Resort. Tipico Sportsbook is already operating under the license.
The casino and sportsbook apps are separate, but players use the same login credentials and have access to a shared wallet.
This is the third online casino skin to launch under the Ocean Casino Resort license. The Ocean-branded platform along with Parx Casino are the others. Ocean is permitted to have up to five online skins.
One of the slots will be filled by PlayStar Casino. The launch date is TBD.
While Ocean continues to perform well as a land-based casino operator, online gambling continues to be the area where it struggles. Year to date, the license holder has earned a tad over $11 million in NJ online casino revenue. And when we’re talking about a market on the verge of cracking $1 billion, Ocean’s market share remains extremely small at the moment.
NJ is the start, but Tipico has bigger US plans
Tipico is focused on building brand awareness with its US customer base. New Jersey just happens to be where those plans begin. The company has an office in North Jersey.
So far the sportsbook is available in the New Jersey and Colorado markets. Over the summer, Tipico announced a partnership with Gannett to become the exclusive sports betting and iGaming provider.
Tipico Sportsbook launches in Indiana and Iowa are likely next, pending regulatory approvals. The company anticipates the announcement of additional state market access agreements before the end of this year.