Fans Of NJ Online Casinos, Sportsbooks Will Find An Upgrade With Hard Rock Bet

Written By David Danzis on September 8, 2023 - Last Updated on December 12, 2023
nj online casinos hard rock bet upgrade

The new Hard Rock online casino and sports betting app went live in New Jersey in mid-August, giving the iconic brand plenty of time to show off its upgraded digital experience before the start of football season.

Hard Rock Bet combines online casino and sports betting as well as Wild Card Rewards into a single platform for NJ online gambling customers. Hard Rock Digital is now using proprietary technology for both iGaming and mobile sports gambling with Hard Rock Bet.

The online sportsbook and casino is available on iOS, Android and online at

Hard Rock execs stoked about Hard Rock Bet NJ

Marlon Goldstein, CEO of Hard Rock Digital, characterized the launch of Hard Rock Bet NJ as an “important milestone.” In a press release announcing Hard Rock Bet, Goldstein added:

“We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”

The branded online casino and sportsbook operates under Hard Rock Hotel & Casino Atlantic City‘s gaming license.

George Goldhoff, property president of Hard Rock AC, said it was exciting to showcase the new app to online players in NJ. Goldhoff said:

“The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions,” Goldhoff said.

“This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”

Hard Rock Bet bonus for NJ online casino, sportsbook users

New Jersey customers who sign up to use Hard Rock Bet can take advantage of an exclusive welcome offer.

New users get their first deposit matched 100% for up to $1,000, $25 bonus funds with no deposit required and up to 1,000 bonus spins on Cash Eruption.

To make things easier, you don’t even need a Hard Rock promo code to unlock this deal.

Upgrades to Hard Rock Bet improve experience

PlayNJ took Hard Rock Bet for a test drive recently.

Our first takeaway was that the difference between the prior version and the upgrade is significant. The speed of the app (Android) was noticeably faster and the transition between screens was considerably smoother.

Logging in, switching games, depositing funds and withdrawing winnings all appeared to be happening at a quicker pace than our experience with the previous Hard Rock Casino & Sportsbook.

Photo by Hard Rock Bet
David Danzis Avatar
Written by
David Danzis

David Danzis is the lead writer for PlayNJ. He is a New Jersey native and honors graduate of Rutgers University. As a newspaper reporter for the New Jersey Herald and Press of Atlantic City, David earned statewide awards for his coverage of politics, government, education, sports, and business. Today, he is PlayNJ’s Atlantic City “insider” and gaming industry expert on casinos, sports betting, and online gambling. David lives in Atlantic County, NJ with his wife and two children.

View all posts by David Danzis
Privacy Policy