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Borgata Online’s redesigned platform goes live Friday, July 3, for players in New Jersey and Pennsylvania with an upgraded interface, expanded game library and new rewards hub.
The launch lines up with Borgata Atlantic City‘s return of its annual Fourth of July fireworks show.
Borgata Online is one of several New Jersey online casinos with a direct tie to a physical Atlantic City property.
Borgata Casino NJ players can link their online activity to in-person rewards at the property.
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New navigation, consolidated account hub
The update replaces the old layout with structured top navigation tabs and a fixed bottom menu bar. BetMGM, which also operates BetMGM Casino NJ, says the goal is fewer taps to get where players are going.
The account hub now shows available NJ online casino bonuses, playable balance and withdrawable balance on one screen. A new home-screen shortcut also pulls up favorite and recently played games, so players don’t have to search for titles they already use.
Matt Prevost, chief revenue officer at BetMGM, in a release:
“Borgata wrote the first chapter of legal online gambling in 2013 and now we are writing the next one. Borgata players are some of our most engaged and loyal customers, so we wanted to ensure their experience reflects the exceptional quality that has become synonymous with the Borgata name.
“Borgata provides a seamless connection to online and in-person experiences and exemplifies what a legal, regulated online casino can achieve.”
A new Rewards Hub combines promotions, Borgata Rewards Points and MGM Rewards tier status into one spot. For Borgata players, that means one place to track how online play adds up toward perks at the Atlantic City property.
Borgata Online’s library now tops 4,000 titles, including 250 exclusives and a full live dealer lineup. BetMGM also has new branded online slots coming later this year, including Borgata Gem Strike and Borgata 777 Respin Deluxe, which is a sequel to Borgata 777 Respin. Its stayed among the platform’s top performers for five years.
Borgata is a top five platform in the Garden State. It produced $22.4 million in online casino revenue in May. The operator has amassed nearly $108 million in YTD revenue.
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A new addition for the holiday weekend
Borgata Atlantic City is adding a New Jersey diner set piece to the casino floor for photos, running Saturday, July 4 from noon to 5 p.m. and Sunday, July 5 from 2 to 8 p.m. Parking rates, the fireworks schedule and other holiday promotions are unchanged from what Borgata announced in May.
The fireworks show starts at 9:30 p.m. when choreographed pyrotechnics will light up the Atlantic City skyline.
New online players can win up to $10,000 in bonuses by making a $25 deposit at the Atlantic City casino on July 4 and 5. July 3 will feature “adult game zone experience featuring interactive entertainment and branded giveaways.”
The reimagined Borgata Online platform, along with BetMGM Casino NJ, goes live Friday.
