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New Jersey iGaming players have several new slot titles to choose from after Fanatics online casino partnered with game developer RubyPlay to expand its gaming library.
The agreement brings a collection of RubyPlay titles to Fanatics’ online platform, further expanding the operator’s portfolio in one of the nation’s largest regulated iGaming markets. New Jersey players can now access games including Mad Hit Mr Coin, Immortal Ways Magic Gems and Mad Hit Diamonds through Fanatics Casino.
The addition comes as Fanatics continues to grow its iGaming offerings and compete with established operators in the Garden State.
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Fanatics adds fresh content for New Jersey players
Expanding game libraries has become a key strategy for New Jersey online casinos looking to attract and retain players, and Fanatics casino online is taking another step in that direction with the RubyPlay partnership.
RubyPlay’s games feature a variety of mechanics, including hold-and-win features, bonus rounds and high-volatility gameplay. The supplier has gained traction in regulated markets through its portfolio of proprietary online slots and partnerships with major operators.
RubyPlay Chief Commercial Officer Dima Reiderman said in a statement:
“Partnering with Fanatics Casino is a prime example of how we are growing in North America with tier-one brands. Expanding in New Jersey, where we first launched in the U.S., makes this a particularly meaningful step and reinforces our commitment to building long-term, high-value operator relationships in key regulated markets.”
For Fanatics online, the deal adds another supplier to its growing catalog of content, giving customers more options beyond traditional table games and live dealer offerings.
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RubyPlay continues U.S. expansion
While the partnership primarily benefits Fanatics players through an expanded slot selection, it also represents another milestone in RubyPlay’s ongoing U.S. growth strategy.
New Jersey served as RubyPlay’s entry point into the American market, and the company has steadily increased its presence through agreements with operators across the state. The supplier has focused heavily on regulated North American markets as online gaming continues to expand.
Fanatics Casino has similarly worked to strengthen its position in online gaming by adding new content providers, broadening its game library and offering NJ online casino bonuses. The operator’s latest agreement with RubyPlay reflects the competitive nature of New Jersey’s iGaming market, where access to exclusive and diverse slot content can help operators stand out.
As Fanatics online casino continues building its platform, the addition of RubyPlay’s games gives New Jersey players another batch of slot titles to explore while further diversifying the operator’s growing collection of iGaming content.
