New Jersey Welcomes In Newest Online Lottery Courier As Goes Live

Written By Dan Holmes on May 30, 2024
Two phones showing online lottery tickets for a story on launching in New Jersey

One of the emerging online lottery provider’s in the country has launched in New Jersey, as debuted in the Garden State on Wednesday.

Consumers in New Jersey can purchase instant-order tickets for the Mega Millions and Powerball multi-state lottery games.

They can also buy tickets for NJ lottery games such as the daily Pick-3, Pick-4, and Cash 4 Life. Any player who wins an amount up to $599 can receive those funds into an account online. Prizes of $600 or more must be redeemed at a New Jersey lottery retailer.

New Jersey becomes sixth state for

New Jersey marks the sixth state for, which enables consumers to purchase lottery tickets online via a web marketplace or on a mobile device.

Previously, went live in Arkansas, Massachusetts, New York, Ohio, and Texas.

While it has business across the country, NJ has Garden State roots.

Its backers include New Jersey-based mogul Steve Tisch, a co-owner of the NFL’s New York Giants, as well as Fanatics founder Michael Rubin. Former NHL star Martin Brodeur, who won three Stanley Cup titles with the New Jersey Devils, as well as current NBA players James Harden and Joel Embiid, are also investors in, which was founded in 2016.

“We’re thrilled to announce’s New Jersey launch, the sixth state that will feature our unique service,” said CEO and co-founder Akshay K. Khanna, CEO and co-founder for, said in a press release.

“We are excited to help New Jerseyans play the lottery online with increased convenience, security, and safety. At, we’re always looking to enhance the player experience through increased accessibility and a more convenient and secure environment for players to purchase tickets, while also ensuring players never lose a winning ticket ever again.”

Success in New York a motivating factor for New Jersey launch

Established competitors are lined up for in the state of New Jersey, specifically Jackpocket, which is sanctioned by the state as an online lottery provider. That company was purchased for three-quarter of a billion dollars by DraftKings earlier this year.

As companies continue to slug it out for market share in the still-crowded sports betting and online casino industries, lotteries are drawing interest from some major gaming platforms seeking to diversify.

Studies have shown that there are consumers who play draw-style lottery games and multi-state large jackpot games, who do not cross over into casino or sportsbook activity.

For now, though, celebrates its New Jersey launch. And it comes nearly a year after the company went live in New York. Success in the Empire State, Carolyn Tisch Blodgett said, was the catalyst for New Jersey expansion.

“We saw how successful last summer’s New York launch was for and we knew we wanted to be a part of bringing the fun and accessibility of online lottery to New Jersey,” the CEO and founder of venture capital firm Next 3 Ventures said in a statement.

“We are happy to be a part of’s continued growth in the tri-state area, investing in an intuitive, easy-to-use method that is sure to be enjoyed by New Jersey consumers.”

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Dan Holmes

Dan Holmes is a contributing writer for PlayNJ. He has written three boooks about sports and previously worked for the National Baseball Hall of Fame as well as Major League Baseball. An avid writer, runner and enjoyer of lemon bars, Dan lives near Lake Michigan with his daughters and, oftentimes, a nearby orange cream soda.

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