New Jersey sportsbooks set a new U.S. record in October, taking more than $1.3 billion in legal wagers and shattering the all-time high set just a month before.
New Jersey’s online and retail sportsbooks easily topped the previous record of $1.01 billion set in September by nearly 29%, according to state data released Wednesday. October’s sports betting handle was up 62% from the $803.1 million reported in October 2020.
New Jersey sportsbooks generated $84.2 million in revenue in October, according to the state Division of Gaming Enforcement. Almost $77 million of that total is online and mobile sports betting revenue.
NFL, college football move the needle
Five full weekends of NFL and college football was a boon for New Jersey sportsbooks. According to DGE reports, $499 million was bet on football in October, up almost 25% from the $400.8 million in September. The start of the NBA season added another $156.9 million into New Jersey sportsbooks.
Online sportsbooks took in $1.18 billion in wagers, accounting for over 90% of the state’s handle in October.
Breaking down October’s New Jersey sportsbooks performance
The Meadowlands Racetrack, which includes FanDuel Sportsbook, PointsBet and SuperBook, continued its dominance with $44.1 million in gross revenue, up from $36.6 million in September. And that figure topped the combined $28.5 million reported by the nine AC casino license holders and their online partners, a difference of over $15.5 million.
As far as the Atlantic City market goes, Resorts Digital (DraftKings Sportsbook, Fox Bet and Resorts) claimed the top spot with $15.9 million. And out of that total, all but $66,546 is from mobile apps.
Borgata (BetMGM and Borgata Sports) reported a tad over $8 million, with $7.8 million coming from online bettors.
Here’s how the other operators did in October:
| Licensee | Online Brand(s) | Total Revenue | Online Revenue | Retail Revenue | State Tax | Local Tax |
|---|---|---|---|---|---|---|
| Meadowlands | FanDuel | PointsBet | SuperBook | $44,099,790 | $39,593,964 | $4,505,826 | $5,534,188 | $1,046,932 |
| Resorts | DraftKings | Fox Bet | Resorts | $15,990,695 | $15,924,149 | $66,546 | $2,075,795 | $398,936 |
| Borgata | BetMGM | Borgata | $8,012,702 | $7,768,933 | $243,769 | $1,030,681 | $197,270 |
| Freehold | Barstool | PlayUp | $6,969,453 | $6,780,699 | $188,754 | $921,060 | $176,401 |
| Monmouth Park | Caesars | SugarHouse | theScore | $4,542,182 | $3,092,389 | $1,449,793 | $525,040 | $95,402 |
| Tropicana | Caesars | $2,226,743 | $2,089,212 | $137,531 | $283,287 | $53,949 |
| Hard Rock | Hard Rock | bet365 | Unibet | $1,029,292 | $917,007 | $112,285 | $128,755 | $24,329 |
| Caesars | Caesars | 888 | Wynn | $631,641 | $446,124 | $185,517 | $73,765 | $13,472 |
| Ocean | Caesars | Tipico | $415,121 | $284,834 | $130,287 | $48,201 | $8,764 |
| Bally's | N/A | $162,945 | $0 | $162,945 | $13,850 | $2,037 |
| Golden Nugget | Golden Nugget | BetAmerica | Betway | $138,547 | $54,659 | $83,888 | $14,236 | $2,415 |
| Harrah's | N/A | -$67,076 | $0 | -$67,076 | -$5,680 | -$835 |
| Total | $84,152,035 | $76,951,970 | $7,200,065 | $10,643,178 | $2,019,072 |
New Jersey sportsbooks keep raising the bar
October’s numbers continue to propel New Jersey sports betting to previously unheard-of levels.
Year-to-date, just under $8.45 billion has been legally wagered on sports in the Garden State. The action has generated nearly $641.9 million in revenue for New Jersey sportsbooks, according to NJDGE data.
The national sports betting leader is closing in on $19 billion in lifetime handle. That has translated to $1.35 billion in revenue and over $169 million in tax revenue.
And it’s only Week 11 of the NFL season.
AP Photo/Jack Dempsey
