Why Stop At $1 Billion? New Jersey Sportsbooks Set New U.S. Record With $1.3 Billion October Handle

Written By David Danzis on November 17, 2021

New Jersey sportsbooks set a new U.S. record in October, taking more than $1.3 billion in legal wagers and shattering the all-time high set just a month before.

New Jersey’s online and retail sportsbooks easily topped the previous record of $1.01 billion set in September by nearly 29%, according to state data released Wednesday. October’s sports betting handle was up 62% from the $803.1 million reported in October 2020.

New Jersey sportsbooks generated $84.2 million in revenue in October, according to the state Division of Gaming Enforcement. Almost $77 million of that total is online and mobile sports betting revenue.

NFL, college football move the needle

Five full weekends of NFL and college football was a boon for New Jersey sportsbooks. According to DGE reports, $499 million was bet on football in October, up almost 25% from the $400.8 million in September. The start of the NBA season added another $156.9 million into New Jersey sportsbooks.

Online sportsbooks took in $1.18 billion in wagers, accounting for over 90% of the state’s handle in October.

Breaking down October’s New Jersey sportsbooks performance

The Meadowlands Racetrack, which includes FanDuel Sportsbook, PointsBet and SuperBook, continued its dominance with $44.1 million in gross revenue, up from $36.6 million in September. And that figure topped the combined $28.5 million reported by the nine AC casino license holders and their online partners, a difference of over $15.5 million.

As far as the Atlantic City market goes, Resorts Digital (DraftKings SportsbookFox Bet and Resorts) claimed the top spot with $15.9 million. And out of that total, all but $66,546 is from mobile apps.

Borgata (BetMGM and Borgata Sports) reported a tad over $8 million, with $7.8 million coming from online bettors.

Here’s how the other operators did in October:

LicenseeOnline Brand(s)Total RevenueOnline RevenueRetail RevenueState TaxLocal Tax
MeadowlandsFanDuel | PointsBet | SuperBook$44,099,790$39,593,964$4,505,826$5,534,188$1,046,932
ResortsDraftKings | Fox Bet | Resorts$15,990,695$15,924,149$66,546$2,075,795$398,936
BorgataBetMGM | Borgata$8,012,702$7,768,933$243,769$1,030,681$197,270
FreeholdBarstool | PlayUp$6,969,453$6,780,699$188,754$921,060$176,401
Monmouth ParkCaesars | SugarHouse | theScore$4,542,182$3,092,389$1,449,793$525,040$95,402
TropicanaCaesars$2,226,743$2,089,212$137,531$283,287$53,949
Hard RockHard Rock | bet365 | Unibet$1,029,292$917,007$112,285$128,755$24,329
CaesarsCaesars | 888 | Wynn$631,641$446,124$185,517$73,765$13,472
OceanCaesars | Tipico$415,121$284,834$130,287$48,201$8,764
Bally'sN/A$162,945$0$162,945$13,850$2,037
Golden NuggetGolden Nugget | BetAmerica | Betway$138,547$54,659$83,888$14,236$2,415
Harrah'sN/A-$67,076$0-$67,076-$5,680-$835
Total$84,152,035$76,951,970$7,200,065$10,643,178$2,019,072
 

New Jersey sportsbooks keep raising the bar

October’s numbers continue to propel New Jersey sports betting to previously unheard-of levels.

Year-to-date, just under $8.45 billion has been legally wagered on sports in the Garden State. The action has generated nearly $641.9 million in revenue for New Jersey sportsbooks, according to NJDGE data.

The national sports betting leader is closing in on $19 billion in lifetime handle. That has translated to $1.35 billion in revenue and over $169 million in tax revenue.

And it’s only Week 11 of the NFL season.

AP Photo/Jack Dempsey

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David Danzis

David Danzis is the lead writer for PlayNJ. He is a New Jersey native and honors graduate of Rutgers University. As a newspaper reporter for the New Jersey Herald and Press of Atlantic City, David earned statewide awards for his coverage of politics, government, education, sports and business. Today, he is PlayNJ’s Atlantic City “insider” and gaming industry expert on casinos, sports betting and online gambling. David lives in Mays Landing with his wife and two children. When not on the beach, a golf course, or snowboarding, David enjoys watching his beloved New York sports teams — Yankees, Jets, Rangers and Knicks.

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