New Jersey sportsbooks set a new U.S. record in October, taking more than $1.3 billion in legal wagers and shattering the all-time high set just a month before.
New Jersey’s online and retail sportsbooks easily topped the previous record of $1.01 billion set in September by nearly 29%, according to state data released Wednesday. October’s sports betting handle was up 62% from the $803.1 million reported in October 2020.
New Jersey sportsbooks generated $84.2 million in revenue in October, according to the state Division of Gaming Enforcement. Almost $77 million of that total is online and mobile sports betting revenue.
NFL, college football move the needle
Five full weekends of NFL and college football was a boon for New Jersey sportsbooks. According to DGE reports, $499 million was bet on football in October, up almost 25% from the $400.8 million in September. The start of the NBA season added another $156.9 million into New Jersey sportsbooks.
Online sportsbooks took in $1.18 billion in wagers, accounting for over 90% of the state’s handle in October.
Breaking down October’s New Jersey sportsbooks performance
The Meadowlands Racetrack, which includes FanDuel Sportsbook, PointsBet and SuperBook, continued its dominance with $44.1 million in gross revenue, up from $36.6 million in September. And that figure topped the combined $28.5 million reported by the nine AC casino license holders and their online partners, a difference of over $15.5 million.
As far as the Atlantic City market goes, Resorts Digital (DraftKings Sportsbook, Fox Bet and Resorts) claimed the top spot with $15.9 million. And out of that total, all but $66,546 is from mobile apps.
Borgata (BetMGM and Borgata Sports) reported a tad over $8 million, with $7.8 million coming from online bettors.
Here’s how the other operators did in October:
|Licensee||Online Brand(s)||Total Revenue||Online Revenue||Retail Revenue||State Tax||Local Tax|
|Meadowlands||FanDuel | PointsBet | SuperBook||$44,099,790||$39,593,964||$4,505,826||$5,534,188||$1,046,932|
|Resorts||DraftKings | Fox Bet | Resorts||$15,990,695||$15,924,149||$66,546||$2,075,795||$398,936|
|Borgata||BetMGM | Borgata||$8,012,702||$7,768,933||$243,769||$1,030,681||$197,270|
|Freehold||Barstool | PlayUp||$6,969,453||$6,780,699||$188,754||$921,060||$176,401|
|Monmouth Park||Caesars | SugarHouse | theScore||$4,542,182||$3,092,389||$1,449,793||$525,040||$95,402|
|Hard Rock||Hard Rock | bet365 | Unibet||$1,029,292||$917,007||$112,285||$128,755||$24,329|
|Caesars||Caesars | 888 | Wynn||$631,641||$446,124||$185,517||$73,765||$13,472|
|Ocean||Caesars | Tipico||$415,121||$284,834||$130,287||$48,201||$8,764|
|Golden Nugget||Golden Nugget | BetAmerica | Betway||$138,547||$54,659||$83,888||$14,236||$2,415|
New Jersey sportsbooks keep raising the bar
October’s numbers continue to propel New Jersey sports betting to previously unheard-of levels.
Year-to-date, just under $8.45 billion has been legally wagered on sports in the Garden State. The action has generated nearly $641.9 million in revenue for New Jersey sportsbooks, according to NJDGE data.
The national sports betting leader is closing in on $19 billion in lifetime handle. That has translated to $1.35 billion in revenue and over $169 million in tax revenue.
And it’s only Week 11 of the NFL season.
AP Photo/Jack Dempsey