Bet365 Turns To DFS Format As It Integrates Free-To-Play ‘Daily Lineups’ Game

Written By Grant Lucas on February 8, 2024
Bet365 logo on a soccer jersey for a story on the New Jersey sportsbook adding Daily Lineups

Daily fantasy sports is coming to bet365 in New Jersey.

The sports betting operator recently announced an expanded partnership with Scout Gaming Group, a content provider for fantasy sports platforms. As a result of that team-up, bet365 will be bringing “a range of free-to-play ‘Daily Lineups’ products” to the North American landscape, including the NJ sports betting industry.

“We are excited to partner with Scout Gaming Group, a veteran leader in fantasy sports,” a bet365 spokesperson said in a statement.

“Their robust range of technologies, products and services will play an instrumental role as we expand our fantastic free-to-play ‘Daily Lineups’ for our eligible bet365 customers.”

How Daily Lineups works at bet365

Already, bet365 Sportsbook NJ held a partnership with Scout Gaming Group, which spanned five continents. That deal helped bet365 localize products as well as improve user engagement, acquisition and retention.

Now, bet365 has gone a step further with the integration of “Daily Lineups.”

Here, users build teams of players, similar to a standard daily fantasy sports lineup, and compete against one another in football, basketball, baseball, golf and more. And like DFS, players will accumulate points based on the real-world performances of their athletes. Winners will earn bonus bets or cash.

Along with New Jersey, “Daily Lineups” also went live in five other jurisdictions:

  • Colorado
  • Louisiana
  • Ohio
  • Virginia
  • Ontario

Daily Lineups part of ‘tremendous potential’ of bet365

Getting to the new bet365 feature is simple.

All you have to do is find the “Daily Lineups” tab on the bet365 website. After that, you will have full reign of the free-to-play game.

“We’ve now brought to market, fully localized, and highly competitive free-to-play product in a region where there is considerable competition, a massive market and even more opportunities for innovative Fantasy Sports providers and operators,” Niklas Jönsson, CEO at Scout Gaming Group, said in a statement.

“We are very much looking forward to measuring the results with bet365 and ensuring the products deliver on their tremendous potential and the vision of the partnership to bring engagement and excitement to users.”

Photo by Rui Vieira / AP Photo
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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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