GameCode Partnership Further Positions BetMGM Online Casino As ‘Destination’ For New Jersey Players

Written By Dan Holmes on April 12, 2024
Image of puzzle pieces with logos from BetMGM and GameCode for a story on a partnership to bring new titles to New Jersey online casinos

Online casino customers in New Jersey are now able to access popular titles from GameCode following a strategic content partnership between that iGaming company and BetMGM.

As a result of the agreement, the NJ online casino landscape welcomes a series of innovative titles like Boom Boom Boom, HammerCash, Gold Gold Gold and Super3, among others.

These titles are currently available to consumers in the Garden State, BetMGM announced in a press release recently, making it one of only two in the United States with such access.

“GameCode’s portfolio of slot titles are built on innovative and one-of-a-kind mechanics,” BetMGM said on “The Roar,” a blog dedicated to its iGaming products. “They develop a deep understanding of players’ tastes, and it enables them to develop games that deliver a unique and immersive experience.”

What GameCode brings to NJ online casino landscape

The titles found on BetMGM Casino NJ have also been launched simultaneously in Michigan, the company said Thursday.

Other GameCode titles available in New Jersey include:

  • Gold Gold Gold Miners Way
  • Gold Gold Gold Lions Way
  • Long Hu Dou – Hubai
  • Long Hu Dou – Long Zheng
  • CashPile
  • Back of Beyond
  • Triplestones

Since the company was founded in 2017, GameCode has won numerous awards for its online slots titles. According to its website, their mission is “to enhance life through immersive play.”

“At GameCode, we focus on creating good games rather than disposable online gaming content,” said Matt Hanski, CEO of GameCode, which is located in Poland. The company boasts that their platform is the most secure and dependable in the industry.

“These games are hosted on our state-of-the-art Remote Gaming Server (RGS) which is the backbone of its performance and security,” Wojciech Ziniewicz, chief technology officer for GameCode, said in the press release. Added Hanski:

“With experience gained in North American land-based casino, we provide a unique understanding of the market and player needs. We aim to make an impact with each title we release and so far we do so. We innovate at a pace that is difficult to catch up with, providing something new every time we launch a title that players have not seen before. So far, in the states we are live, GameCode’s titles are at the top of the rankings.”

GameCode finds a strong partner with BetMGM NJ

Hanski added that “more is coming” as far as iGaming for New Jersey and other jurisdictions in the US. But  in the Garden State, GameCode joins a formidable team at BetMGM.

“Boom Boom Boom and other GameCode titles have already proven to be strong performers in their first few weeks of launch at BetMGM,” Oliver Bartlett, vice president of gaming product and content at BetMGM, said in a statement.

“Our mission is to always innovate with in-house, exclusive content with Entain and partners like GameCode to provide our players with an iGaming experience that rises above the rest. This will continue to position us as a destination for players and first choice for suppliers of premium content.”

While the state has not broken down NJ online gambling revenue by individual operator in the past, it’s safe to say that BetMGM has established itself as a go-to online casino in New Jersey.

The platform has no doubt carried the Borgata Atlantic City license to over $2 billion in lifetime revenue, second only to Golden Nugget and by less than $200,000.

Starting next week, when the Division of Gaming Enforcement releases the next set of monthly revenue numbers, we will get a clearer picture of how each individual skin has performed as reports from now on will break down monthly data in that manner.

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Dan Holmes

Dan Holmes is a contributing writer for PlayNJ. He has written three boooks about sports and previously worked for the National Baseball Hall of Fame as well as Major League Baseball. An avid writer, runner and enjoyer of lemon bars, Dan lives near Lake Michigan with his daughters and, oftentimes, a nearby orange cream soda.

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