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September is going to be a big month for Borgata Hotel Casino & Spa.
The Atlantic City casinos leader is making changes in which old staples leave while other improvements are going to made to the gaming floor.
Borgata remains the top casino, in terms of revenue, on the Boardwalk. It is doing all that it can to upgrade the experience for guests at the property and help boost the Atlantic City casino industry as a whole amidst a summer clump.
Borgata to make changes to gaming floor this month
Borgata Atlantic City announced that it is making “significant upgrades” to its gaming floor in September. With improvements to the gaming floor, that spells the end of the Gypsy Bar, which opened in 2003.
The Gypsy Bar is closing later this week, on Sept. 6, and will be replaced with a “diverse culinary portfolio,” starting with a new Asian cuisine concept. There is also going to be another bar with a selection of rare liquors from around the world.
Those are the only details Borgata has divulged so far. A press release said that new upgrades and venues will be announced in the coming months.
“We couldn’t be more excited about this project as we look ahead to this next phase of Borgata’s evolution,” Nik Rytterstrom, President & COO of Borgata, said in a statement.
“These enhancements are not just about maintaining our position in the market – they’re about pushing the boundaries of what our guests can expect from a world-class gaming destination.”
The property has already made enhancements over the past year, starting with the Long Bar’s new cocktail menu, an expanded outdoor pool, and the unveiling of the Overlook event space.
Atlantic City casino industry experiencing flat summer
Borgata is hoping these changes drive even more revenue to its facility, which would mean more revenue for Atlantic City casinos as a whole. However, July results were down for a second straight year.
Overall, Atlantic City gambling revenue came out to $272.3 million in July, which is a year-over-year decrease of 6.1%. While casinos have reached pre-pandemic totals, revenue has dropped in each of the last two July’s:
- 2021: $276.9 million
- 2022: $299 million
- 2023: $290 million
- 2024: $272.3 million
Borgata was by far the top grossing casino in Atlantic City, as it has been for some time. The casino’s $76 million was No. 1 in the Garden State by over $21 million, setting the pace ahead of Hard Rock ($54.5 million) and Ocean ($36.5 million).
Despite Borgata’s standing in the industry, it, too, saw year-over-year decreases like the rest of the industry.
Yet while the summer rebound has not taken shape as many hoped, Borgata continues to ensure its property is the best it can be. Even with removing a staple such as the Gypsy Bar, Borgata is attempting to give customers what they want for a more enjoyable experience.
