Hard Rock Bet has become one of the strongest online casinos in New Jersey, and has added recently added new features that appeals to its players.
The platform now has a personalized section that is set up for each user.
The idea is for Hard Rock Bet to cater to each and every player’s needs, and providing the best experience possible. However, one customer’s personalized section is sure to be different than others, based on game-play behaviors.
The new additions should make make the experience even better for customers, which makes Hard Rock one of the top NJ online casinos.
Personalized iGaming features for customers
The operator created new features on its platform that enhance the online casino experience. Players will be introduced to a brand new “For You” section, which provides shortcuts to the following games:
- Recently played games
- New games that are handpicked for you
- Titles with enticing daily jackpots to take note of
- Top online slots in New Jersey
- Newest additions to library
- Exclusives that can only be found on Hard Rock Bet
In addition, there are several other new tabs that Hard Rock Bet NJ customers that are all personalized. The first of which is the ‘Continue Playing‘ section that allows players to easily access games most recently played.
The ‘Handpicked for You‘ area is filled with games that Hard Rock has determined to be a fit for players based off previous behaviors. Other tabs include:
- Daily Jackpots: Jackpot games that are going to hit that day
- Best in New Jersey: Popular games others are playing in the state
- Newest Gaming Gems: Section of the newest games released
- Rock Stars Only: Displays exclusive titles
Each of these new enhancements should help Hard Rock become an even bigger player in the Garden State.
Hard Rock is a top-six online casino in NJ
Hard Rock creating a custom and personalized section for users is only going to help the platform in the long-term. It currently is the sixth in NJ online gambling revenue, producing $53.2 million. It’s trailing the following operators:
- DraftKings: $245.2 million
- FanDuel: $235.9 million
- BetMGM: $132.6 million
- Borgata: $105.8 million
- Caesars: $69.9 million
Over the last month or so, Hard Rock has been making a strong push. The platform has added more than 1,000 games since launching in the Garden State, and is closing in on 2,000 total titles.
Hard Rock is also leaning into its land-based partnership, too, to include an omnichannel experience for customers. It recently added Rakin’ Bacon Sahara to its online and retail library last month.
While Hard Rock isn’t FanDuel or DraftKings, the operator has certainly carved out a considerable amount of market share in New Jersey. It’s using every angle to be successful.
